Retail Insider first reported on the new store back in October 2022 and after a soft launch in August, the brand’s official opening is this weekend, marking a major milestone at The Well.
The Collection: An Elevated Boutique Experience
“The Collection,” as dubbed by the brand, is more than just a retail space—it’s a curated experience. “Our team of managers and sales associates are looking to create an elevated boutique environment and experience for our consumer,” says Lesley Hawkins, VP of Retail for adidas. “From an assortment perspective, The Collection will have all our hype drops, along with an elevated assortment of premium collections.”
The boutique aims to enhance the customer journey through specialized services and personalized experiences. adidas has focused on offering consumers an unparalleled array of products, from exclusive collaborations to premium collections.
Showcasing a Rich Heritage
At the heart of this flagship store is storytelling. “adidas is the original sport brand and as such, has the largest footwear archives. The Collection concept is our opportunity to showcase our history, culture, and innovation,” says Hawkins.
The adidas Originals line will be heavily featured, including artifacts and exclusive collaborations that weave the brand’s extensive heritage into the store’s fabric.
The Well: The Community
As The Well continues to see progress and its retailers start to open, the brands will need to create a destination of events and attractions to bring tourists and local customers to the property. adidas is joining BMO and De Mello as the first retail spaces that are currently open at the Front & Spadina destination, which gives added opportunity to grow the community from the ground up.
“We will be featuring the work of local photographers as they bring Toronto neighbourhoods to life through their lens,” adds Hawkins. This initiative will kick off during the grand opening weekend, with exclusive workshops and personal shopping sessions available for adiClub members.
A Nod to Sustainable Design
Apart from offering a customer-first shopping experience, the new store location is full of sustainable design elements. An 18-foot panoramic window overlooks the rapidly growing skyline, supplemented by smart lighting with daylight sensors to automatically adjust interior lighting.
The store even sports a green footwear wall with live plants and reclaimed school gym wood flooring in its change rooms.
Since its quiet opening last month, the flagship store has already garnered a warm reception. “Consumers from the surrounding towers have been watching this project come to life for the past two years, so it’s exciting to finally have an opportunity to showcase our vision,” concludes Hawkins.
The grand opening of adidas’ flagship store in downtown Toronto is more than just a retail opening—it’s an opportunity for the community to come together and see the years of ideas, planning and development that went into The Well.
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