adidas Originals Opens Unique ‘The Collection’ Storefront at The Well in Toronto [Photos]


Share post:

Sportswear retailer adidas is set to debut its latest flagship store at The Well in Downtown Toronto.

Retail Insider first reported on the new store back in October 2022 and after a soft launch in August, the brand’s official opening is this weekend, marking a major milestone at The Well.

The Collection: An Elevated Boutique Experience

adidas The Well (Image: adidas)
Lesley Hawkins

“The Collection,” as dubbed by the brand, is more than just a retail space—it’s a curated experience. “Our team of managers and sales associates are looking to create an elevated boutique environment and experience for our consumer,” says Lesley Hawkins, VP of Retail for adidas. “From an assortment perspective, The Collection will have all our hype drops, along with an elevated assortment of premium collections.”

The boutique aims to enhance the customer journey through specialized services and personalized experiences. adidas has focused on offering consumers an unparalleled array of products, from exclusive collaborations to premium collections.

Showcasing a Rich Heritage

adidas The Well (Image: adidas)

At the heart of this flagship store is storytelling. “adidas is the original sport brand and as such, has the largest footwear archives. The Collection concept is our opportunity to showcase our history, culture, and innovation,” says Hawkins.

The adidas Originals line will be heavily featured, including artifacts and exclusive collaborations that weave the brand’s extensive heritage into the store’s fabric.

The Well: The Community

adidas The Well (Image: adidas)

As The Well continues to see progress and its retailers start to open, the brands will need to create a destination of events and attractions to bring tourists and local customers to the property. adidas is joining BMO and De Mello as the first retail spaces that are currently open at the Front & Spadina destination, which gives added opportunity to grow the community from the ground up.

“We will be featuring the work of local photographers as they bring Toronto neighbourhoods to life through their lens,” adds Hawkins. This initiative will kick off during the grand opening weekend, with exclusive workshops and personal shopping sessions available for adiClub members.

Retail leasing for The Well is handled by Josh Katz, Assistant Vice President of Leasing, RioCan Real Estate Investment Trust and Alex Edmison, Senior Vice President, CBRE.

A Nod to Sustainable Design

adidas The Well (Image: adidas)
adidas at The Well in Toronto (Image: Dustin Fuhs)

Apart from offering a customer-first shopping experience, the new store location is full of sustainable design elements. An 18-foot panoramic window overlooks the rapidly growing skyline, supplemented by smart lighting with daylight sensors to automatically adjust interior lighting.

The store even sports a green footwear wall with live plants and reclaimed school gym wood flooring in its change rooms.

Soft-Opening Success

adidas at The Well in Toronto (Image: Dustin Fuhs)

Since its quiet opening last month, the flagship store has already garnered a warm reception. “Consumers from the surrounding towers have been watching this project come to life for the past two years, so it’s exciting to finally have an opportunity to showcase our vision,” concludes Hawkins.

adidas The Well (Image: adidas)
adidas The Well (Image: adidas)

The grand opening of adidas’ flagship store in downtown Toronto is more than just a retail opening—it’s an opportunity for the community to come together and see the years of ideas, planning and development that went into The Well.

Additional Photos from adidas at The Well

adidas at The Well in Toronto (Image: Dustin Fuhs)
adidas at The Well in Toronto (Image: Dustin Fuhs)
adidas at The Well in Toronto (Image: Dustin Fuhs)
adidas at The Well in Toronto (Image: Dustin Fuhs)
adidas at The Well in Toronto (Image: Dustin Fuhs)
adidas at The Well in Toronto (Image: Dustin Fuhs)
adidas The Well (Image: Dustin Fuhs)
Dustin Fuhs
Dustin Fuhs
Dustin Fuhs is the Editor-in-Chief of He is a digital entrepreneur and Retail Specialist with over 20 years experience. He is the founder of Steps to Magic, a travel website that focuses on Disney & Universal theme parks.


Please enter your comment!
Please enter your name here

More From The Author



Subscribe to the Newsletter


* indicates required

Related articles

Bloor Street Retail Transformation: Luxury Brands, Renovations, and New Openings in Toronto [Podcast]

Craig and Lee take a deep dive into the dynamic changes occurring on Toronto's Bloor Street West, noting the street's resurgence as a thriving hub for luxury shopping in the city.

Ricardo’s Kandy Korner to Open Flagship Candy Store at CF Toronto Eaton Centre in Toronto [Interview]

Entrepreneur Ricardo Rizaie says he’s planning to take his experiential candy retail concept across Canada after opening a third Canadian storefront in downtown Toronto.

PizzaForno Expands Into Toronto’s Public Transit System, Sets Sights on Airport Locations for Automated 3-Minute Pizzas [Interview]

This innovative move marks PizzaForno's entry into the public transit sector, and demonstrates its commitment to becoming the fastest-growing pizza chain in North America by 2024.

Calgary’s Retail Space Crunch Drives Surge in Rental Rates and Demand [Report]

A variety of complicated factors are at play as Calgary retail space sees demand given market growth, while new supply is limited due to factors such as construction costs.

Lush Cosmetics Sets Ambitious Expansion Plans for Canada Including New Spa Locations, Services, and Entertainment Partnerships [Interview]

The UK-based retailer is innovating with its Canadian operations with enhanced customer experiences and unique treatments, while launching a new app to facilitate bookings and provide more information about products and services.

Canadian Consumers Adjust to Higher Cost of Living [Survey/Video Interview]

An Angus Reid survey asked Canadians how they're navigating elevated inflation, a higher cost of living and a potential recession.

Canadian Shoppers Embrace Generative AI for Shopping Suggestions: Report

The groundbreaking Salesforce report focuses on the growing importance of AI-driven personalization in the retail sector.

Inside the New KITH Store on Yorkville Avenue in Toronto [Photos]

The stunning storefront took months to build, features Kith Treats and a restaurant concept from New York City, and could be a game changer for the Bloor-Yorkville area. 

Canadians Gear Up for Early Holiday Shopping Amid Economic Uncertainty [Feature Report]

As concerns about inflation and supply chain challenges persist, shoppers are on the lookout for deals and exploring alternative places to find gifts while controlling overall spending, says a report by Field Agent.

Walmart Canada Announces $50 Million Investment in Associate Career Development [Interview]

Walmart Canada's education program will support career-driven learning for associates, benefitting both employees and the retailer according to AnnMarie Mercer.

Eliminating Plastics Should not Jeopardize Food Security In Canada [Op-Ed]

Sylvain Charlebois says that concerns are being raised about potential increases to food losses and food prices, while at the same time Canada's unique logistical and trade realities are being overlooked.

Neo Coffee Bar Announces Major Expansion Plans, Including New Downtown Toronto Locations and a Foray into Japanese Cocktails [Interview]

The brand plans to continue growing more rapidly over the next several years in high traffic GTA locations.