Eliminating Plastics Should not Jeopardize Food Security In Canada [Op-Ed]

Date:

Share post:

Plastic undoubtedly remains a significant environmental concern, and there is a widespread consensus that it demands immediate attention. While addressing plastic bags and utensils presents relatively straightforward challenges, the real dilemma lies in addressing plastic packaging, particularly within the grocery store sector. This summer, the Canadian government introduced the Pollution Prevention Planning Notice (P2), a targeted initiative aimed at primary food plastic packaging used for food. P2 seeks to compel Canada’s largest grocery retailers to formulate pollution prevention strategies with a focus on reducing, reusing, and reimagining primary food plastic packaging, with a strong emphasis on incorporating recycled materials. Kudos to the government for taking this vital step.

A striking statistic reveals that roughly one-third of all plastic packaging in Canada pertains to grocery store food packaging, much of which is designed for single-use purposes. From juice boxes and produce bags to yogurt containers and meat trays, the sheer ubiquity of such packaging necessitates immediate action. Initially, Environment Climate Change Canada (ECCC) proposed voluntary industry targets, but it is not challenging to envision a progression towards more stringent obligations over time. However, recent developments indicate a notable shift in the approach’s tone, as the industry’s commendable efforts to reduce plastics are seemingly undervalued. ECCC appears to remain impervious to reasoning beyond ideology and seems to overlook the potential consequences of hastily pursuing plastic elimination, effectively sidelining science-based policymaking.

The ramifications of P2 could be profound for our access to fresh produce. Canada imports approximately $7 billion worth of fruits and $3.5 billion in vegetables annually. International trade plays a pivotal role in ensuring affordable food for Canadians. While we export our food globally, we also depend on global markets for our sustenance. Hence, the economics of food packaging hold immense significance, both domestically and internationally. Surprisingly, many foreign suppliers who provide produce to Canada remain unaware of P2 and its potential repercussions. Over the years, several food manufacturers, including Nestle, have exited the Canadian market for various reasons, withdrawing some brands. P2 could further discourage key suppliers that support our healthy aspirations.

A few years ago, a comprehensive assessment led by one of Canada’s foremost supply chain management and food waste experts, Dr. Martin Gooch, projected that ineffective packaging could lead to nearly half a million metric tonnes of increased food losses and waste compared to current levels, valued at CA$2.5 billion. It’s worth noting that this estimate is considered conservative. Significantly, the highest losses are anticipated in perishable commodities vulnerable to damage or those necessitating specialized packaging. Plastic packaging often extends the shelf life of products sensitive to ethylene, a natural ripening agent produced by fruits and vegetables. For example, carrots are susceptible to ethylene produced by neighbouring produce, which shortens their shelf life, affects their appearance, and diminishes their taste. Less appealing produce at retail translates to reduced consumer desirability.

Loblaw Empress Walk (Image: Dustin Fuhs)

The report’s findings were quite specific, indicating that beans would suffer the most significant increase in losses at 100%, followed by soft berries and cucumbers at 90%. Leafy greens (73%), carrots (61%), cherries and grapes (50%), beets (45%), and soft fruit (34%) would also see substantial losses. Across the 20 commodities currently sold prepackaged in plastic, moving away from plastic packaging would result in a 17% increase in loss. In essence, the elimination of plastics could inadvertently impact food prices at retail.

ECCC’s most significant oversight appears to be its failure to consider the unique logistical and trade realities of Canada. It seems that ECCC is primarily influenced by ideas drawn from European studies. However, it’s crucial to note that in the UK, for example, a far greater proportion of fresh produce sales are prepackaged compared to Canada. Less frequently mentioned is the fact that even these changes would lead to increased labour requirements, higher operational costs, and other forms of pollution, such as supply-chain emissions. More comprehensive data and a thorough scientific evaluation of the consequences are unquestionably required.

There is no denying the urgency of eliminating plastics from grocery stores. However, it is equally vital to understand the potential repercussions of such actions. Currently, it appears that ECCC is indifferent to the future blame that may be solely directed at the food industry for higher food prices when it was the implementation of ECCC’s policies that contributed to this outcome. And ECCC is fully aware it can evade accountability.

A more nuanced approach is undoubtedly warranted – one that adeptly balances environmental objectives with the economic and logistical realities of Canada’s food industry.

Sylvain Charlebois
Sylvain Charlebois
Dr. Sylvain Charlebois is Senior Director of the Agri-Foods Analytics Lab at Dalhousie University in Halifax. Also at Dalhousie, he is Professor in food distribution and policy in the Faculty of Agriculture. His current research interest lies in the broad area of food distribution, security and safety, and has published four books and many peer-reviewed journal articles in several publications. His research has been featured in a number of newspapers, including The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.

1 COMMENT

  1. Maybe the industry should ask Whole Foods how they do it. When I lived near one I could buy lettuce leaves, argula and spinach in bulk and by weight. I’d pick up just enough for a day or two and put it in a reusable container. Now I’m forced to buy it as spring mix in a huge plastic container. I live alone. Over two thirds is wasted because I can’t eat it all before it goes bad. For the same reason, I can’t buy several bunches of unpackaged salad ingredients and mix my own. I’d have enough to feed the households of all my neighbours, mostly consisting of one or two people.

    It takes over an hour by public transit to get to the nearest place where I can refill my dish detergent container with the brand I like. Why can I do this at my local grocery store that’s within walking distance?

    Lots of things used to come in glass containers you could return to the store or reuse as storage jars. Where have they gone?

    I’m not against food packaging innovation. I like Tetrapaks. But my local stores have gone too far with it.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From The Author

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

Subscribe

* indicates required

Related articles

Consumer Loyalty Trends in Canada: The Crucial Role of Personalization in a Changing Economy [Video Interview]

A critical statistic reveals that 33% of consumers abandon brands that lack personalization, emphasizing the growing importance of tailoring experiences and offers to meet individual customer expectations in today's competitive market.

Ralph Lauren Expands in Canada with 1st Full-Price Luxury Store at Toronto’s Yorkdale Shopping Centre [Photos]

The US-based brand has opened a concept store featuring a mix of luxury and Polo products, and is expected to open more in Canada after launching an e-commerce site next month. 

Bayshore Shopping Centre in Ottawa Dominating Market and Adding Tenants Amid Sales Growth [Interview]

The landlord completed 77 leasing transactions totalling over 431,000 square feet in the past year, with more retailers and a redevelopment in the works.

Elevating Canadian Retail: How JLL’s Expertise Reshapes Property Management [Interviews]

Landlords are increasingly turning to JLL for pioneering property management solutions that prioritize both enhanced customer experiences and sustainability.

Mandy’s to Open Gourmet Salad Restaurant in Toronto’s Yorkville as Chain Expands [Exclusive Interview/Renderings]

The popular Montreal-based foodservice concept is growing its presence in Toronto with multiple locations, including one behind a soon-to-open Saint Laurent flagship store.

Gen Z’s Digital Upbringing Meets a Passion for Tangible Retail and Authentic Brands [Interview]

A new report on Gen Z, born between 1997 and 2012, provides insight into consumer behaviours as well as a look into the upcoming Generation Alpha.

Interview with Giant Tiger’s New CEO Gino DiGioacchino on the Future of the Iconic Canadian Retailer [Interview]

DiGioacchino speaks to Retail Insider after being appointed as the new President and CEO of Giant Tiger, and discusses the future of the business and importance of maintaining strong connections with local communities.

Purdys Chocolatier Expands Footprint with Pop-Up Stores [Interview]

The strategy involves providing customers with a taste of Purdys' renowned chocolates in areas where the brand hasn't had a presence before.

Colliers Report Emphasizes the Retail Advantage of Bridging the Digital-Physical Divide [Interview]

A recent report by Colliers Real Estate Management Services reveals that retailers who effectively blend their online and physical store operations are 35% more likely to achieve profitability, with the study emphasizes the importance of omnichannel strategies, convenience, property maintenance, and retailer-driven ESG initiatives.

Preview of ICSC@CANADA Conference 2023: Retail, Technology, and Networking Opportunities in Toronto [Interview]

Craig and Kyle Tomlin, Director of Events in Canada for ICSC, discuss the highly anticipated ICSC@CANADA 2023 conference, set to take place from October 2nd to 4th at the Metro Toronto Convention Centre North Hall in downtown Toronto.

Canadian Grocers Take a Page from Carrefour’s Playbook to Tackle ‘Shrinkflation [Op-Ed]

French supermarket chain Carrefour has labeled products impacted by reduced size, and similar measures may be adopted in Canada to enhance transparency in food pricing, says Sylvain Charlebois.

Jeweller Mejuri Debuts Personalized App and Innovative Membership Program; Plans Expansion with 5 New Stores [Co-Founder Interview]

The popular brand's personalized mobile app and membership program aim to enhance customer engagement and personalization, as Mejuri enters major markets with stores.