Hudson’s Bay to Expand Zellers Pop-ups to All Remaining Locations

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Retailer Zellers will launch pop-up locations in all remaining Hudson’s Bay stores across the country in time for the upcoming holiday season.

Sophia Hwang-Judiesch

“We continue to see Canadians embrace Zellers, and are delighted by the experience of people discovering the amazing quality and style of the assortment we carry,”  said Sophia Hwang-Judiesch, President of Hudson’s Bay. 

“As I’ve said before, pop-ups are a key ingredient in our expansion strategy, allowing us to explore and test in new markets and fine-tune our offering before establishing larger format store locations. Our customers are in the driver’s seat – they will tell us how and where to grow.”

Zellers at Hudson’s Bay Ottawa Rideau (Image: Dustin Fuhs)

Currently, Zellers has 24 store-in-stores (and one more on the way) as well as 22 pop ups that opened earlier this year. 

As previously announced, a new Zellers store-in-store will open at Bramalea City Centre in Brampton, ON, on Sept 27. With these additional pop ups, 78 Hudson’s Bay stores in Canada will now offer customers a Zellers experience.

The retailer said pop-up footprints will vary from store to store, ranging from 1,000 to 2,800 square feet (with the exception of Queen Street in Toronto) depending on location. Zellers stores within Hudson’s Bay range from 8,000 to 10,000 square feet.  

“The pop-ups serve as strategic market tests to determine future Zellers store locations.,” said the company.

Zellers Pop-up at Pickering Town Centre (Image: Dustin Fuhs)
Zellers Display at Pickering Town Centre (Image: Dustin Fuhs)

The final Zellers pop ups within Hudson’s Bay will open by Sept 22, at the following locations:

Alberta

  • Calgary Downtown, Calgary
  • Chinook Centre, Calgary
  • Market Mall, Calgary
  • Southcentre Shopping Centre, Calgary
  • Southgate Shopping Centre, Edmonton
  • West Edmonton Mall, Edmonton

British Columbia

  • Coquitlam Centre, Coquitlam
  • Mayfair Shopping Centre, Victoria
  • Metrotown Centre, Burnaby
  • Orchard Park Shopping Centre, Kelowna
  • Park Royal Shopping Centre, West Vancouver
  • Richmond Centre, Richmond
  • Village Green Mall, Vernon

Manitoba

  • Polo Park Shopping Centre, Winnipeg

Ontario

  • Bayshore Shopping Centre, Ottawa
  • Centrepoint Mall, Willowdale
  • Conestoga Mall, Waterloo
  • Fairview Mall, Willowdale
  • Hillcrest Mall, Richmond HIll
  • Limeridge Mall, Hamilton
  • Markville Shopping Centre, Markham
  • Masonville Place, London
  • Oakville Place, Oakville
  • Sherway Gardens, Etobicoke
  • Square One, Mississauga
  • Woodbine Plaza, Toronto
  • Yorkdale, Toronto

Quebec

  • Carrefour Laval, Laval
  • Centre Laval, Chomedey
  • Fairview Mall, Pointe Claire
  • Montreal Downtown, Montreal

“One of HBC’s most beloved brands, Zellers holds a special place in Canada’s maple leaf-shaped heart. With a brand new zellers.ca website and 25 locations (to start!) within Hudson’s Bay stores across the country, customers can expect a helpful, playful shopping experience packed full of low prices day in, day out. With a core focus on design and value – and a hint of the nostalgia that Canadians know and love – Zellers is gearing up to become the new go-to, from lifestyle to home and almost everything in between,” said the retailer.

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

7 COMMENTS

  1. Curious, when HBC refers to store locations for expansion do they mean store inside Hudson’s Bay or stores independent from Hudson’s Bay locations? Love the idea of the big display in the middle of the mall at Pickering Town Centre. Smart! Helps solve the issue of Zellers locations being hidden inside Hudson’s Bay stores.

  2. Wonder if this is HBC way of unloading extra Zellers inventory? Maybe the Zellers experiment didn’t go as planned or is this really a further test to the success of the Zellers brand before they convert some Hudson’s Bay locations to full line Zellers? Will be interesting to see the results in the spring. Zellers has potential, just currently not enough choices and limited inventory that doesn’t have that fresh inventory factor anymore. Hope for the best for Zellers. Love the brand and try to shop there as much as I can.

  3. The red Zellers hoodie (as seen in the 1st photo) sold out within hours this spring and it has been regularly restocked. I wonder how the ANKO brand is fairing given that its prices are higher than average.

    • ^ oops meant to say: I wonder how the ANKO brand is fairong given that its prices at Zellers are higher than Down Under.

  4. ^ oops meant to say: I wonder how the ANKO brand is fairing given that its prices at Zellers are higher than Down Under.

  5. the waneta mall in trail is the former sight of zellers
    how about opening a pop up zellers there .
    I’d shop at zellers over that big blue store any day

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