Smash Burger Foodservice Concept ‘Patty Slaps’ Sets Sights on Canadian Expansion with Dozens of New Locations Over 5 Years

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After debuting in Montreal early summer 2023, Patty Slaps is ready to take its brand to the next level, with plans to roll out 40 locations in Canada in the next five years.

Tony Flanz and the team at commercial real estate firm Think Retail is helping the brand with its future real estate needs.

Tony Flanz

“Since opening on Sainte Catherine Street West in June, the smash burger restaurant has made headlines and earned rave reviews for its burgers that feature a carefully crushed beef patty, with gooey cheese, sauces and mouthwatering toppings, all housed in a decadent pretzel bun—you have to try it to believe it. And those fries!,” said Flanz.

Image: Patty Slaps
Patty Slaps in Montreal (Image: Yelp)

“Patty Slaps has four co-owners— Ehsan Baghaki, Hamed Massoumi, Mohammad Mehmanchi and Keyvan Moradi—who possess a strong passion for good food and a strong vision for the future. 

“In addition to next-level burgers and fries, there’s a well-curated drinks menu that spans unique soft drinks and beer, in cans or kegs, from an area brewery. This is next-level fast food dining, where people want to hang out and soak up the atmosphere.”

Image: Patty Slaps
Image: Patty Slaps

Melina Yousefi, Brand Marketing Strategist with Patty Slaps, said the company has kept the menu very simple as it is focusing on quality. 

Melina Yousefi

“We have plans to expand,” she said.

Yousefi said the brand wants to continue to expand in the Montreal area first then move into the Ontario market with about eight locations in the province and six in British Columbia. 

“Customer experience is really important for us,” she said. 

Image: Patty Slaps
Image: Patty Slaps

Patty Slaps takes pride in its culinary artistry, she said. Every element of its food from its locally-supplied pretzel buns to housemade sauces are made fresh each day.

“Beyond crafting exceptional burgers, we’re dedicated to creating an atmosphere that fosters community and connection,” says the company. “Our social tables are a testament to our belief that good food brings people together. Whether you’re enjoying our handcrafted creations with friends, family or fellow burger enthusiasts, you’re in for an experience that transcends the plate.

“We’re not just about food; we’re about innovation. Our in-house artists pour their creativity into every graphic and animation, giving our brand a unique visual identity. Our cutting-edge technology, from our convenient self-serve kiosks to our user-friendly app, ensures that your experience is seamless and hassle-free. And we’re not stopping there – stay tuned for exciting seasonal offerings and creative collaborations that push the boundaries of burger perfection.”

Image: Patty Slaps
Image: Patty Slaps

Flanz said the restaurant itself is cool and friendly, with a welcoming industrial vibe that perfectly captures the company’s simple, yet well-designed tongue and cheek brand. From décor to packaging, every detail is flawlessly articulated. 

“The Patty Slaps team embraces technology with a self -automated ordering system that enables customers order their food using an iPad. When the food is ready, customers are called to the counter for pickup. Friendly staff can help if customers need help navigating the system,” he said.

“With a popular menu that satisfies foodies and hungry students alike, as well as strong brand offering, this is a company that’s ready for expansion. The immediate focus is on opening more locations in Quebec, specifically the island of Montreal, before moving further afield. Ideal spaces are about 2,500 square feet in high-traffic areas.”

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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