Smash Burger Foodservice Concept ‘Patty Slaps’ Sets Sights on Canadian Expansion with Dozens of New Locations Over 5 Years


Share post:

After debuting in Montreal early summer 2023, Patty Slaps is ready to take its brand to the next level, with plans to roll out 40 locations in Canada in the next five years.

Tony Flanz and the team at commercial real estate firm Think Retail is helping the brand with its future real estate needs.

Tony Flanz

“Since opening on Sainte Catherine Street West in June, the smash burger restaurant has made headlines and earned rave reviews for its burgers that feature a carefully crushed beef patty, with gooey cheese, sauces and mouthwatering toppings, all housed in a decadent pretzel bun—you have to try it to believe it. And those fries!,” said Flanz.

Image: Patty Slaps
Patty Slaps in Montreal (Image: Yelp)

“Patty Slaps has four co-owners— Ehsan Baghaki, Hamed Massoumi, Mohammad Mehmanchi and Keyvan Moradi—who possess a strong passion for good food and a strong vision for the future. 

“In addition to next-level burgers and fries, there’s a well-curated drinks menu that spans unique soft drinks and beer, in cans or kegs, from an area brewery. This is next-level fast food dining, where people want to hang out and soak up the atmosphere.”

Image: Patty Slaps
Image: Patty Slaps

Melina Yousefi, Brand Marketing Strategist with Patty Slaps, said the company has kept the menu very simple as it is focusing on quality. 

Melina Yousefi

“We have plans to expand,” she said.

Yousefi said the brand wants to continue to expand in the Montreal area first then move into the Ontario market with about eight locations in the province and six in British Columbia. 

“Customer experience is really important for us,” she said. 

Image: Patty Slaps
Image: Patty Slaps

Patty Slaps takes pride in its culinary artistry, she said. Every element of its food from its locally-supplied pretzel buns to housemade sauces are made fresh each day.

“Beyond crafting exceptional burgers, we’re dedicated to creating an atmosphere that fosters community and connection,” says the company. “Our social tables are a testament to our belief that good food brings people together. Whether you’re enjoying our handcrafted creations with friends, family or fellow burger enthusiasts, you’re in for an experience that transcends the plate.

“We’re not just about food; we’re about innovation. Our in-house artists pour their creativity into every graphic and animation, giving our brand a unique visual identity. Our cutting-edge technology, from our convenient self-serve kiosks to our user-friendly app, ensures that your experience is seamless and hassle-free. And we’re not stopping there – stay tuned for exciting seasonal offerings and creative collaborations that push the boundaries of burger perfection.”

Image: Patty Slaps
Image: Patty Slaps

Flanz said the restaurant itself is cool and friendly, with a welcoming industrial vibe that perfectly captures the company’s simple, yet well-designed tongue and cheek brand. From décor to packaging, every detail is flawlessly articulated. 

“The Patty Slaps team embraces technology with a self -automated ordering system that enables customers order their food using an iPad. When the food is ready, customers are called to the counter for pickup. Friendly staff can help if customers need help navigating the system,” he said.

“With a popular menu that satisfies foodies and hungry students alike, as well as strong brand offering, this is a company that’s ready for expansion. The immediate focus is on opening more locations in Quebec, specifically the island of Montreal, before moving further afield. Ideal spaces are about 2,500 square feet in high-traffic areas.”

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.


Please enter your comment!
Please enter your name here

More From The Author



Subscribe to the Newsletter


* indicates required

Related articles

Iconic Flo’s Diner in Toronto’s Yorkville Forced to Close After 33 Years Amid Landlord Dispute 

Retail Insider interviewed Flo’s co-owner who discusses the “heart wrenching” situation where he is being forced to close his business that began on Bellair Street in 1991.

Anatomy of a Leader: Teresa Spinelli, Owner of Alberta-Based Italian Centre Shop Ltd.

Spinelli discusses her leadership of the popular retailer which has expanded over the years, describing how she struggled to run the company at first and grew to love it.

Upscale Canadian Fashion Brand SMYTHE Expands with New Standalone Calgary Store [Interview/Photos]

It's the second store location for the Toronto-based brand, which is seeing success with its exclusive womenswear collections.

Toronto’s CF Sherway Gardens Hits Sales Milestone with Exciting Retail Growth and Future Plans [Interview]

The shopping centre is adding new retailers as sales per square foot hit an all-time high, with plans to re-tenant Nordstorm as foot traffic grows following Eataly's opening in the mall a few months ago.

ECS Coffee Opens Canada’s Largest Coffee and Espresso Equipment Gear Showroom and Retail Space in Toronto [Interview]

The new Etobicoke location is unique to Canada if not North America, according to its founder, with coffee roasting, equipment showroom, over 500 varieties of coffee, Youtube studio and various in-store experiences. He has plans to expand the concept nationally.

New Loblaws City Market Opens in Vancouver’s ‘The Post’ Building, Adding Grocery Competition to the Downtown Core [Podcast]

Craig and Lee discuss the opening of a new Loblaws City Market in downtown Vancouver's renovated Post building, and they explore its potential impact on local grocery shopping.

Loblaw Announces $2 Billion Investment in Canada for 2024 with Dozens of New Stores and 7,500 New Jobs [Expert Comment]

The retail behemoth will be growing substantially this year, following backlash over profits as inflation continues to impact Canadians.

Dubai-Based Asian Street Food Concept ‘Wok Boyz’ Expands into Canada with Plans for Multiple Locations [Interview]

The company's founder says the popular concept, with personalized meals, has an opportunity to grow substantially with its high-quality ingredients and theatrical flare, complete with fiery customer-facing woks.

Calgary Surge Basketball Team Launches Innovative Pop-Up at CF Chinook Centre to Boost Community Engagement [Interview]

The retail activation, which opened this month, is resulting in heavier foot traffic in a quieter part of the mall.

Upscale Pusateri’s Fine Foods to Close Yorkville Grocery Store in Toronto After 20 Years

The 5,500 square foot store opened to much fanfare in 2003, with valet parking, private chefs and pricey goods. 

Loblaw and Walmart Could be Forced to Adhere to Grocery Code of Conduct with Legislation [Op-Ed]

Sylvain Charlebois says that it's rare for all of Canada's political parties to agree, signalling a shift that could force grocers to comply amid record inflation.

Factory Direct to Shut All 14 Stores Amid Bankruptcy, Liquidation to Begin Saturday

The company, founded in 1995, is one of Canada’s largest privately owned discount retailers which struggled with declining sales and increasing costs following the pandemic.