TNT – THE NEW TREND Unveils Grand Plans for Flagship Store in Yorkville Village in Toronto [Exclusive Interview]


Share post:

Fashion retailer TNT – THE NEW TREND, is planning to open a new flagship store in Yorkville Village in Toronto.

The brand has three current locations in Toronto – Bayview Village with about 7,000 square feet; Eglinton Avenue with about 15,000 square feet; and existing separate locations in Yorkville Village with both menswear and womenswear.

Arie Assaraf

“Early next year, we’re opening our new concept flagship store in Yorkville Village which will be approximately 20,000 square feet. It will feature both menswear and womenswear in the same space, which will be a first for TNT. Additionally, it will be our 30-year anniversary and therefore 2024 will be an exciting year for us,” said Arie Assaraf, founder of TNT. 

Future TNT Flagship Store at Yorkville Village (Image: Dustin Fuhs)
TNT – THE NEW TREND Yorkville Village (Rendering: TNT)

“Phase one of the opening will be around October 20th, where we will move our MEN Store to the front of the new project. Then the grand opening of the full space is expected around March of 2024.”

“In addition, we have our E-COMM business,, which we launched during the pandemic. Our online business is strategically focused on servicing the Canadian market.”

“We have also decided to open a new concept store in Montreal, which will be a VIP E-COMM private shopping experience to help better serve our Montreal clientele.” 

“In my opinion, TNT is the best independent multi-brand retailer in the country,” shared Eric Sherman, Head of National Operations, First Capital REIT. “They are able to identify the best new brands, present them effectively within their retail environment, and concurrently ensure that this resonates with their customers. They’ve created a concept that transcends generations, building a trust with their partners and customers that is unprecedented.

Eric Sherman

“This relocation and consolidation into a contiguous flagship space in Yorkville to align with their 30 year anniversary is the perfect evolution for TNT who is solidifying itself as the fashion anchor of Yorkville Village. They stand shoulder to shoulder with the large international concepts and brands that have made their way into the neighbourhood over the years. I am proud to call the Assaraf family partners and friends and can’t wait to see this new concept unveiled in the spring.”  

TNT – THE NEW TREND Yorkville Village (Rendering: TNT)

TNT said it carries an extensive array of international brands representing the best of both established and emerging designers.

“A pillar of style and quality, TNT has everything to complete one’s closet from essential wardrobe staples to modern fashion trends. TNT’s highly attentive personalized service creates the ultimate shopping experience for Men’s and Women’s fashion,” said the retailer.

With Nordstrom exiting the Canadian market and struggles for other retailers like Saks, Assaraf said TNT has seen big growth in its business because it used to also have a lot of luxury brands – super luxe brands – and now a lot of the mono brands opened their own shops.

“We carry about 250 brands at all different price points. We are an alternative to a department store, but in a boutique style. We really cater to the woman and man’s closet and are all about personal shopping,” said Assaraf. “We cater to the local customer and don’t depend on tourists.”

TNT – THE NEW TREND Yorkville Village (Rendering: TNT)
TNT – THE NEW TREND Yorkville Village (Rendering: TNT)

“We have the most relevant brands today for our clients and have great relationships with all our vendors. This allows us to do a lot of pop-ups and events with the designers and create an experience for our customers.”

“Although I cannot be oblivious that things are not easy, my philosophy was never to look at just what’s happening out there. We’re focusing on our business, our customers, and we’re blessed to have three generations of shoppers in our stores. We believe in consistently bringing in what our clients need and making sure to evolve and bring them a new experience every season.”

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training.


Please enter your comment!
Please enter your name here

More From The Author



Subscribe to the Newsletter


* indicates required

Related articles

Enhancing Retail Environments: A Contemporary Feng Shui Consultant’s Insights on Design, Colour, and Visitor Experience [Podcast]

Craig and Mark Ainley discuss the profound impact of Feng Shui and flow on retail spaces. Mark highlights how subtle cues, from sharp angles to vibrant colours, influence consumer behaviour, emphasizing the importance of creating an authentic and inviting retail atmosphere.

Top Shopping Centres in Canada Evolving Experiential Elements to Grow Foot Traffic and Tenant Revenue [Interview]

JLL’s Senior Marketing Director, Property Management, discusses how creating unique experiences tailored to local markets helps drive overall asset value through increased footfall and productivity.

Mastermind Toys Acquired by Joe Mimran’s Unity Acquisitions, 18 Stores to Close 

Unity will acquire the majority of Mastermind Toys store locations following a bankruptcy filing, with a significant number of employees continuing with the business.

Active Gaming Facility ‘Activate’ Plans Rapid Cross-Canada Expansion with New Leases [Interview]

The company, known for its unique competitive socializing concept, aims to open multiple locations in Canada while also planning a global expansion.

Alo Yoga Entering Quebec Market Amid Ongoing Canadian Store Expansion

The US-based athleisure brand, similar to Lululemon, has launched a multi-store-per-city strategy in Canada as it enters the Belle Provence. 

From ‘Greedflation’ to Government Scrutiny: A Rollercoaster Year for Canada’s Grocery Industry [Op-Ed]

Sylvain Charlebois discusses how over the past year the Canadian grocery industry has faced unprecedented political scrutiny and intervention, while also saying there's potential for a re-emergence of unethical schemes.

West Edmonton Mall Continues to Expand Luxury Retail with Addition of Moncler; Tiffany Marks 10 Years

Italian luxury brand Moncler is the latest to join the massive shopping centre with retailers such as Louis Vuitton, Balenciaga and Gucci. The mall’s first luxury store, Tiffany & Co. is also marking 10 years. 

Canadian Consumers to Prioritize Brick-and-Mortar Retail into December [Report/Interview]

Electronics are among the top gifts, with moderate growth in the restaurant and grocery sectors expected while also noting a controlled promotional approach due to slowing inflation.

Salesforce’s Rob Garf Discusses Canadian Retailers’ Strategies Amidst Q3 E-commerce Slowdown [Report/Interview]

Garf discusses a report showing a 9% decline in Canadian e-commerce growth, indicating a consumer expectation for discounts in the upcoming months. He discusses a consumer shift and how retailers can address it.

Early Signs Point to a Strong Holiday Shopping Season in Canada Despite Economic Challenges

Reports indicate that last Saturday and Sunday saw the biggest surge in consumer spending so far, with predictions made as we head into December.

Specsavers Set to Reach 100 Canadian Locations in Early 2024, Expanding into New Markets [Interviews]

The eyewear retailer, which entered Canada in 2021, is rapidly expanding and looking to gain market share from established players.

Burton Snowboards Transforms Toronto Flagship for [ak] Collection as Brand Looks to Expand [Interview/Photos]

The high-performance AK collection is a new focus, with Burton planning to grow its retail presence in Canada with more stores in key markets.