Fashion retailer TNT – THE NEW TREND, is planning to open a new flagship store in Yorkville Village in Toronto.
The brand has three current locations in Toronto – Bayview Village with about 7,000 square feet; Eglinton Avenue with about 15,000 square feet; and existing separate locations in Yorkville Village with both menswear and womenswear.
“Early next year, we’re opening our new concept flagship store in Yorkville Village which will be approximately 20,000 square feet. It will feature both menswear and womenswear in the same space, which will be a first for TNT. Additionally, it will be our 30-year anniversary and therefore 2024 will be an exciting year for us,” said Arie Assaraf, founder of TNT.
“Phase one of the opening will be around October 20th, where we will move our MEN Store to the front of the new project. Then the grand opening of the full space is expected around March of 2024.”
“In addition, we have our E-COMM business, tntfashion.ca, which we launched during the pandemic. Our online business is strategically focused on servicing the Canadian market.”
“We have also decided to open a new concept store in Montreal, which will be a VIP E-COMM private shopping experience to help better serve our Montreal clientele.”
“In my opinion, TNT is the best independent multi-brand retailer in the country,” shared Eric Sherman, Head of National Operations, First Capital REIT. “They are able to identify the best new brands, present them effectively within their retail environment, and concurrently ensure that this resonates with their customers. They’ve created a concept that transcends generations, building a trust with their partners and customers that is unprecedented.
“This relocation and consolidation into a contiguous flagship space in Yorkville to align with their 30 year anniversary is the perfect evolution for TNT who is solidifying itself as the fashion anchor of Yorkville Village. They stand shoulder to shoulder with the large international concepts and brands that have made their way into the neighbourhood over the years. I am proud to call the Assaraf family partners and friends and can’t wait to see this new concept unveiled in the spring.”
TNT said it carries an extensive array of international brands representing the best of both established and emerging designers.
“A pillar of style and quality, TNT has everything to complete one’s closet from essential wardrobe staples to modern fashion trends. TNT’s highly attentive personalized service creates the ultimate shopping experience for Men’s and Women’s fashion,” said the retailer.
With Nordstrom exiting the Canadian market and struggles for other retailers like Saks, Assaraf said TNT has seen big growth in its business because it used to also have a lot of luxury brands – super luxe brands – and now a lot of the mono brands opened their own shops.
“We carry about 250 brands at all different price points. We are an alternative to a department store, but in a boutique style. We really cater to the woman and man’s closet and are all about personal shopping,” said Assaraf. “We cater to the local customer and don’t depend on tourists.”
“We have the most relevant brands today for our clients and have great relationships with all our vendors. This allows us to do a lot of pop-ups and events with the designers and create an experience for our customers.”
“Although I cannot be oblivious that things are not easy, my philosophy was never to look at just what’s happening out there. We’re focusing on our business, our customers, and we’re blessed to have three generations of shoppers in our stores. We believe in consistently bringing in what our clients need and making sure to evolve and bring them a new experience every season.”