Harry Rosen, Canada’s leading luxury menswear retailer, has introduced CLUB HARRY, a new elevated loyalty program that it says will redefine the customer experience.
“CLUB HARRY has a simple objective,” said Ian Rosen, President & COO, Harry Rosen. “We want to create a stronger connection with clients and elevate their shopping experience. We’ll do this by continuing our almost 70-year heritage of quality and craftsmanship, while evolving and offering additional personalized benefits for continued loyalty.
“We’re so lucky to have an incredible client base who deserve to be rewarded for their loyalty. This program will help us inspire all Harry Rosen shoppers, new and existing, to develop their personal style with us—whether for work or the weekend—across both our physical and digital storefronts.”
Jessica Gale, Chief Customer Officer for Harry Rosen, said the program is focused on driving value to the consumer.
“Fundamentally, it’s to retain and reward our loyal customer base and thanking our customers for being part of the Harry Rosen family and continuing to provide perks, and offers and experiences to our new growing customer base,” she said. “And it’s really about the loyalty side but also about having something for everyone.
“It’s some of those personalization capabilities that really help us bring the right promotion, the right offer to the right individual based on their unique needs and style preferences.”
The retailer said the new loyalty program includes a range of improved benefits, including:
- Perks: Complimentary alterations, returns, preferred shipping rates and more;
- Promotions: Personalized offers and invitations to private sales;
- VIP Experiences: Access to exclusive events and special experiences; and
- Points: Redeemable points on every purchase.
Harry Rosen clients can join CLUB HARRY by visiting www.harryrosen.com/en/club-harry and signing up with an email address. Once registered, clients gain immediate access to the benefits of the loyalty program and start earning points with every purchase.
Gale said consumers today want value.
“And we found that we have the opportunity to provide incredible value to the members of the club. So not just points on every purchase which is one component but how do we take what we stand for and bring it to our customer experience. Some perks we offer as far as the loyalty program is complimentary alterations, free returns, preferred shipping rates,” she said. “Things that people come to expect as it relates to providing an elevated omni channel experience. Simply by giving your email address you have an opportunity to be part of this exclusive club that gives you these perks, promotions as well as VIP experiences.”
Harry Rosen was founded in 1954 by the man whose name the chain still bears and today has 19 stores across Canada
Recently, the retailer introduced a number of new designer brands, including Kenzo, Balmain, Jil Sander, Marni, MM6, Maison Margiela, and ZEGNA X The Elder Statesman to the Harry Rosen collection that reflect the evolving customer base’s breadth of style.
“There’s going to be more exciting news to come as we lead into our 70th anniversary next year and have a number of initiatives,” said Gale. “I will say that it is absolutely an omni channel loyalty program . . . continuing to deliver personalized experiences for them so that the more people who become a part of it and who engage and as we learn more and more about the brands that they love and their style preferences, we’ll look to continue to deliver on that personalization journey and that customer first objective that we have.”
