Harry Rosen Launches CLUB HARRY Loyalty Program to Gain Market Share in Competitive Segment [Interview]


Share post:

Harry Rosen, Canada’s leading luxury menswear retailer, has introduced CLUB HARRY, a new elevated loyalty program that it says will redefine the customer experience.

Ian Rosen

“CLUB HARRY has a simple objective,” said Ian Rosen, President & COO, Harry Rosen. “We want to create a stronger connection with clients and elevate their shopping experience. We’ll do this by continuing our almost 70-year heritage of quality and craftsmanship, while evolving and offering additional personalized benefits for continued loyalty.

“We’re so lucky to have an incredible client base who deserve to be rewarded for their loyalty. This program will help us inspire all Harry Rosen shoppers, new and existing, to develop their personal style with us—whether for work or the weekend—across both our physical and digital storefronts.”

Harry Rosen flagship store at 82 Bloor Street West in Toronto. Photo: Craig Patterson

Jessica Gale, Chief Customer Officer for Harry Rosen, said the program is focused on driving value to the consumer.

Jessica Gale

“Fundamentally, it’s to retain and reward our loyal customer base and thanking our customers for being part of the Harry Rosen family and continuing to provide perks, and offers and experiences to our new growing customer base,” she said. “And it’s really about the loyalty side but also about having something for everyone.

“It’s some of those personalization capabilities that really help us bring the right promotion, the right offer to the right individual based on their unique needs and style preferences.”

The retailer said the new loyalty program includes a range of improved benefits, including:

  • Perks: Complimentary alterations, returns, preferred shipping rates and more;
  • Promotions: Personalized offers and invitations to private sales;
  • VIP Experiences: Access to exclusive events and special experiences; and
  • Points: Redeemable points on every purchase.

Harry Rosen clients can join CLUB HARRY by visiting www.harryrosen.com/en/club-harry and signing up with an email address. Once registered, clients gain immediate access to the benefits of the loyalty program and start earning points with every purchase.

Image: Club Harry

Gale said consumers today want value.

“And we found that we have the opportunity to provide incredible value to the members of the club. So not just points on every purchase which is one component but how do we take what we stand for and bring it to our customer experience. Some perks we offer as far as the loyalty program is complimentary alterations, free returns, preferred shipping rates,” she said. “Things that people come to expect as it relates to providing an elevated omni channel experience. Simply by giving your email address you have an opportunity to be part of this exclusive club that gives you these perks, promotions as well as VIP experiences.”

Harry Rosen was founded in 1954 by the man whose name the chain still bears and today has 19 stores across Canada

Recently, the retailer introduced a number of new designer brands, including Kenzo, Balmain, Jil Sander, Marni, MM6, Maison Margiela, and ZEGNA X The Elder Statesman to the Harry Rosen collection that reflect the evolving customer base’s breadth of style.

“There’s going to be more exciting news to come as we lead into our 70th anniversary next year and have a number of initiatives,” said Gale. “I will say that it is absolutely an omni channel loyalty program . . . continuing to deliver personalized experiences for them so that the more people who become a part of it and who engage and as we learn more and more about the brands that they love and their style preferences, we’ll look to continue to deliver on that personalization journey and that customer first objective that we have.”

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training.


Please enter your comment!
Please enter your name here

More From The Author



Subscribe to the Newsletter


* indicates required

Related articles

Enhancing Retail Environments: A Contemporary Feng Shui Consultant’s Insights on Design, Colour, and Visitor Experience [Podcast]

Craig and Mark Ainley discuss the profound impact of Feng Shui and flow on retail spaces. Mark highlights how subtle cues, from sharp angles to vibrant colours, influence consumer behaviour, emphasizing the importance of creating an authentic and inviting retail atmosphere.

Top Shopping Centres in Canada Evolving Experiential Elements to Grow Foot Traffic and Tenant Revenue [Interview]

JLL’s Senior Marketing Director, Property Management, discusses how creating unique experiences tailored to local markets helps drive overall asset value through increased footfall and productivity.

Mastermind Toys Acquired by Joe Mimran’s Unity Acquisitions, 18 Stores to Close 

Unity will acquire the majority of Mastermind Toys store locations following a bankruptcy filing, with a significant number of employees continuing with the business.

Active Gaming Facility ‘Activate’ Plans Rapid Cross-Canada Expansion with New Leases [Interview]

The company, known for its unique competitive socializing concept, aims to open multiple locations in Canada while also planning a global expansion.

Alo Yoga Entering Quebec Market Amid Ongoing Canadian Store Expansion

The US-based athleisure brand, similar to Lululemon, has launched a multi-store-per-city strategy in Canada as it enters the Belle Provence. 

From ‘Greedflation’ to Government Scrutiny: A Rollercoaster Year for Canada’s Grocery Industry [Op-Ed]

Sylvain Charlebois discusses how over the past year the Canadian grocery industry has faced unprecedented political scrutiny and intervention, while also saying there's potential for a re-emergence of unethical schemes.

West Edmonton Mall Continues to Expand Luxury Retail with Addition of Moncler; Tiffany Marks 10 Years

Italian luxury brand Moncler is the latest to join the massive shopping centre with retailers such as Louis Vuitton, Balenciaga and Gucci. The mall’s first luxury store, Tiffany & Co. is also marking 10 years. 

Canadian Consumers to Prioritize Brick-and-Mortar Retail into December [Report/Interview]

Electronics are among the top gifts, with moderate growth in the restaurant and grocery sectors expected while also noting a controlled promotional approach due to slowing inflation.

Salesforce’s Rob Garf Discusses Canadian Retailers’ Strategies Amidst Q3 E-commerce Slowdown [Report/Interview]

Garf discusses a report showing a 9% decline in Canadian e-commerce growth, indicating a consumer expectation for discounts in the upcoming months. He discusses a consumer shift and how retailers can address it.

Early Signs Point to a Strong Holiday Shopping Season in Canada Despite Economic Challenges

Reports indicate that last Saturday and Sunday saw the biggest surge in consumer spending so far, with predictions made as we head into December.

Specsavers Set to Reach 100 Canadian Locations in Early 2024, Expanding into New Markets [Interviews]

The eyewear retailer, which entered Canada in 2021, is rapidly expanding and looking to gain market share from established players.

Burton Snowboards Transforms Toronto Flagship for [ak] Collection as Brand Looks to Expand [Interview/Photos]

The high-performance AK collection is a new focus, with Burton planning to grow its retail presence in Canada with more stores in key markets.