Nespresso Opens 1st in North America Concept Store at Toronto’s Union Station Amid Brand Expansion [Interview]


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Nespresso Canada has opened its 35th boutique in Canada at Toronto’s Union Station.

The boutique, which opened today, is the first one in a train station in Canada, strategically located within Canada’s busiest transportation facility with about 300,000 daily visitors.

The Union Station location will be the brand’s newest concept of boutique – the first in North America – with elevated services and convenience for commuters.

Anne-Valerie Guidollet

Anne-Valérie Guidollet, Nespresso Canada’s Vice-President, B2C Sales and Custom Relationship Centre, said the brand was looking for a downtown Toronto location “because we felt we weren’t serving enough our Club Members and prospects in that area.”

“And on top of that we didn’t have any presence yet in Canada in train stations and we thought it would be very interesting to have a boutique in a train station to be at the heart of the commuters’ life – coffee moments like the morning,” she said.

“It’s really the first time that we will be located in a train station, a high traffic area. We also designed our boutique with that in mind, knowing that there would be a lot of traffic coming by.”

Nespresso at Union Station in Toronto (Image: Dustin Fuhs)
Nespresso at Union Station in Toronto

Guidollet said Nespresso has a corner location at Union Station with a see-through facade.

“We believe that’s really important because we really want people that pass by to see what’s happening in the boutique and we’re really in the boutique putting the emphasis on one side on the experience. We have a dedicated, what we call our famous, Coffee as an Art area that will be dedicated to an educational and sensorial coffee experience,” she said, adding the boutique will also have dedicated service areas for customers.

“It was designed to be open and transparent, making sure that all the services are very clearly laid out – the experience side and also more the pick up, delivery side.”

Guidollet said Union Station was on the company’s list for expansion for some time. 

“There are really interesting retailers there that have very interesting concepts. It’s great to be part of that dynamic aspect of retail as well,” she said.

Nespresso at Union Station in Toronto (Image: Dustin Fuhs)

The boutique is the first one in North America to incorporate the latest Nespresso design elements, such as state-of-the-art technology and design elements that enhance the customer experience and leverage its coffee expertise.

“With raw and refined materials, customers are part of an emotional and sensorial experience through the Coffee as an Art section with a roasting coffee experience, allowing customers to discover coffee aromas and origins and try exclusive recipes,” said Nespresso.

“The Union Station Boutique will be the perfect opportunity to discover and try our new coffees launched throughout the year.”

Nespresso at Union Station in Toronto
Nespresso at Union Station in Toronto

“We are delighted to announce the latest addition to our retail family, Nespresso, marking a key milestone in our ongoing journey of expansion and growth at Union Station,” shared Elena Price, General Manager, Union Station.

Elena Price-Bozzelli

“This strategic partnership is not just about welcoming a new store; it’s a testament to our commitment to enhancing the offerings at Union Station. Our new expansion aims to elevate the overall experience for our guests, and Nespresso plays a pivotal role in this exciting chapter.  Their presence reflects our on-going dedication to our patrons in offering a curated mix of high-quality stores and services.

“Coupled with the recent opening of The Source, Hazikudo and Wetzel’s Pretzel, these opening are about broadening horizons, embracing innovation, and creating an environment where shopping becomes an immersive, convenient, and enjoyable experience.

“We invite our community to join us in exploring the enhanced experience that Nespresso adds to our growing retail hub. As we continue to grow, our commitment to delivering excellence in shopping, dining, and entertainment remains unwavering. Union Station is a destination where innovation meets tradition, and where every visit promises new discoveries.”

Nespresso at Union Station in Toronto (Image: Dustin Fuhs)

The company said the new boutique will offer exclusive and tailored services for commuters and on-the-go clientele:

  • Self-Serve Service: Customers can place their own orders via the self-service system;
  • Pick ups in store: Customers can place an order online or via phone, two to three hours prior to their arrival at the boutique and can pick up their order without having to go through the lineup;
  • Home Delivery Service: Customers can place their order at the boutique and get it delivered to their home without having to carry anything during their commute.

Nespresso Canada began in 2006 with the opening of its first boutique in Toronto in 2007. It has 10 boutiques in the Greater Toronto Area and two in downtown Toronto. 

Nespresso has a commitment to sustainable practices. Club Members can easily return their used coffee capsules at the boutique in the dedicated recycling station.

Nespresso is working with brokerage Oakmont Real Estate Services for its Canadian expansion.

Toronto based Beauleigh Retail Consultants has been working with Osmington through the creative process to conceptualize and implement and execute on the retail vision and strategy for Union Station, throughout this redevelopment.

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training.


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