Amazon Releases Impact Report Showing Significance of the Company to Canada’s Economy


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Amazon is a powerful engine of growth for the Canadian economy and the company’s 2023 Amazon Canada Impact Report indicates just how important it has become in the economic fabric of this country.

The report says that in 2022, the company invested more than $12 billion in Canada, including infrastructure and compensation for employees. Since 2010, it’s more than $40 billion.

The report says that in 2022 the investment indirectly supported more than 87,000 jobs in areas like construction, logistics and other professional services.

And investments contributed to more than $9 billion to the Canadian GDP in 2022. That contribution is $33 billion since 2010.

Image: Amazon

Kristin Gable, Senior Manager, Corporate Communications (Canada) at Amazon, said this is the fourth year for the company’s Impact Report.

Kristin Gable

“The Amazon Canada Impact Report has become a really invaluable resource for helping Canadians better understand not only how Amazon invests in Canada, what are the different Amazon businesses that operate in Canada, how many Canadians do we employ, where are we located. Not only does it give a great summary of Amazon’s presence in Canada but our goal is to also demonstrate how we’re using our scale and our capabilities for the benefit of Canadians,” she said.

“That’s why you’ll see in the report things like our map of locations but how also how we’re working with community organizations, how we’re investing in sustainability, how we’re working with creative industries through Prime Video and Amazon Music. So really a holistic look at not only how Amazon operates in Canada but how we are operating for the benefit of Canadians.”

Here’s some interesting numbers showing Amazon’s impact on Canada:

  • More than 45,000 full and part-time employees;
  • More than 8,000 corporate and tech roles at Tech Hubs;
  • Two Tech Hubs in Toronto and Vancouver;
  • More than 500,000 items donated to charities in 2022;
  • More than 60 operation sites;
  • Four renewable energy projects generated an estimated $478 million in local economic investment and contributed $206 million in total GDP from 2014 to 2022;
  • Nearly 3,000 participants in Amazon Career Choice in 2023;
  • More than 30 scripted and unscripted Amazon MGM Studios productions filmed in five provinces plus post production work contributing $1.4 billion in estimated value added to Canada’s GDP between 2021 and 2022;
  • More than 20 million items available with free Prime shipping; and
  • 10-year anniversary of Prime in Canada.
Image: 2023 Amazon Canada Impact Report

“If you really put those (economic) numbers into context we’re very proud of the fact that we invest significantly in Canada and I think the benefit of sharing those numbers, for example since 2010 we’ve paid more than $13 billion in wages to employees or since 2010 our investments have contributed $33 billion to the GDP, these are really significant numbers and seeing them in the context of an Impact Report which looks at things like how we invest in employees, how we’re investing in our delivery network, it’s a way to really see those numbers in action and appreciate the impact they’ve had,” said Gable.

“I think for a lot of people looking at a figure like $40 billion which is how much Amazon has invested in Canada since 2010, you can really appreciate that when you see how that investment comes to life through our businesses and through our various initiatives. The goal of presenting these numbers in the context of a broader Impact Report is to really bring that impact to life and make it tangible and Canadians can really understand how Amazon’s business is coming to life in their own backyard.”

Amazon’s footprint in Canada includes 20 fulfillment centres, six sortation centres, two Tech Hubs, 31 delivery stations, six AMXL delivery stations, three corporate offices, 1 AWS Cloud Region, and 1,000+ Amazon pick up points.

In 2023, Just Walk Out technology arrived in Canada. Leveraging artificial intelligence (AI), including computer vision, machine learning, and generative AI, Just Walk Out technology enables shoppers to grab what they want and simply leave the store.

Image: Amazon
Image: Amazon Canada

Fans of the Calgary Flames, Toronto Maple Leafs, Toronto Raptors, and concert goers can quickly grab their snacks and beverages without missing the action thanks to Amazon’s checkout-free technology.

Just Walk Out technology first became available at two Canadian arenas—Scotiabank Saddledome, home of the NHL’s Calgary Flames on September 29 and Scotiabank Arena, home of the NHL’s Toronto Maple Leafs and the NBA’s Toronto Raptors on October 10—with more Canadian locations rolling out soon. 

Canada now joins the U.S., UK, and Australia as nations offering checkout-free shopping experiences for consumers, allowing fans to get back to their seats quickly without missing any of the sporting action or concert entertainment, said Amazon.

Amazon said it is using its size and scale to lead and make a difference in tackling climate change, which is why it is committed to reaching net zero carbon emissions by 2040 through The Climate Pledge.

“The Climate Pledge is a commitment to reach net-zero carbon emissions by 2040—10 years ahead of the Paris Agreement. Amazon co-founded The Climate Pledge in 2019 to build a cross- sector community of companies, organizations, individuals, and partners working together to address the climate crisis and solve the challenges of decarbonizing our economy,” said the report. 

Image: Amazon

“Amazon is on a path to power its operations with 100% renewable energy by 2025, five years ahead of our original 2030 commitment. With a total of four renewable energy projects in Canada, Amazon is currently the largest corporate purchaser of renewable energy in the country, according to BloombergNEF. Once operational, the projects will generate more than 2.3 million megawatt hours (MWH) of clean energy – enough to power 1.69 million Canadian homes.”

“As Amazon moves to powering our operations with 100% renewable energy, we’re proud to support new solar and wind projects in Canada, which will help power our next AWS data centre Region in Calgary, Alberta, and provide clean energy to local communities where our customers live and work. These projects are also helping create jobs, support local businesses, and boost the local tax base, which are all part of Amazon’s broader commitment to become a more sustainable company,” said Nat Sahlstrom, AmazonWeb Services Head of Energy, Water, and Sustainability. 

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.


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