Luxury Dress Brand MIKAEL D Opens 1st Canadian Showroom in Montreal, Strategizes Market Expansion [Interview]


Share post:

MIKAEL D, celebrated for its luxury evening and bridal wear and worn by celebrities like Shakira, Halle Berry, and Mariah Carey, has launched its first Canadian showroom in Montreal. Mikael Derderian, the creative director and founder, discusses the brand’s unique offerings, consumer expectations, and future prospects in the Canadian market. 

The brand is well known internationally as it has collections featured in over 20 locations worldwide including in Asia, Europe, North America, Middle East, Russia, South America, and now for the first time in Canada. The Montreal location is the brand’s third showroom with existing locations in Paris and Lebanon.

Rendering: MIKAEL D

Located at 433 Chabanel West, the 6,750 square foot Montreal showroom opened on November 30th. 

Mikael Derderian

“We are celebrating our ninth year and gearing up for our tenth anniversary next year, marking it with a significant milestone – expanding into Montreal. This is not just an opening; it’s a homecoming, a return to the roots in my hometown of Montreal, where the journey began.” 

Currently operating by appointment only, the showroom is set to be fully operational by early Spring and will also be celebrating its grand opening.

Offering high-end fashion and accessibility to the Canadian market, consumers can find wedding dresses in a variety of styles such as couture. Unique to the store is its option to rent dresses, allowing consumers to experience luxury fashion for special events without the commitment to purchasing and is also sustainable. 

Innovative Ready-to-wear and rental services 

Ready-to-wear options will be available to consumers this Spring. Consumers will be able to walk in, find a dress they like, and walk out with it – making it easier for those last-minute plans. 

“As we move forward, we felt the need to evolve and take the brand to the next stop, offering more ready-to-wear collections that are accessible to a larger variety of consumers. This is about more coverage within the evening market itself, from cocktails to fancy dinners. It is our project that we started during the pandemic and now is coming to life. The ready-to-wear collection is about making our brand more accessible, while still retaining the high-quality and unique style that we are known for.” 

Rendering: MIKAEL D

Renting is both available for evening wear and wedding dresses. Consumers will need to book an appointment where they can try on a variety of options and customize the dress including adding sleeves, altering the size, or modifying necklines to better fit the consumers preferences and body type. During the appointment, rental fees and return policy will be noted. 

“We feel like the need for the rental market is going to be huge. There is a shift towards wanting something grandiose and spectacular for special events, but not necessarily having a big budget or the desire to keep the dress afterwards. We are seeing more brides who want to look great for their social media and photos, but do not want to keep the dress or spend too much. It is not just about cost-effectiveness; it is also about being conscious of sustainability. The economy is hitting hard, and priorities are changing – people are more conscious about not overspending and are looking for sustainable options.” 

Future Expansion Plans 

While physical showroom expansion isn’t on the horizon at the moment, Derderian is excited the brand’s future including: plans for online sales, have a department store presence in Canada, collaborate with fashion schools and fresh talent in Canada, have manufacturers in Canada to handle orders, host high-profile events, and collaborate with other bridal stores. 

“Our expansion plan is really more about creating additional divisions within our company, like a ready-to-wear bridal line that is accessible to other stores in Canada. We aim to approach partners and ex-partners within the Canadian market who have already sold our products, targeting a more price conscious market. We are looking to reach a bigger market share in Canada, not just by selling high-end products, but by offering collections at a wholesale level to different bridal stores.” 

Rendering: MIKAEL D

To keep designs fresh and innovative, Derderian says he is looking to add new Canadian talent starting in January. The plan is to hire new designers and collaborate with fashion schools in Canada to get the latest trends, new ideas, and creativity to the brand. By having the newest talent, the brand will also receive the newest fashion trends and will keep consumers guessing to what is next. 

“I hope we can meet expectations and be able to host consumers in the new showroom whether it is directly there or it’s through our online channel, which we are developing as we go. We really want to make sure that the MIKAEL D brand becomes accessible to everyone and everybody can enjoy a small bit of that luxury element we have worked so hard on achieving.” 

Shelby Hautala
Shelby Hautala
Shelby Hautala, based in Toronto, is a new Journalist to Retail Insider. She has experience writing for local newspapers and also internationally for Helsinki Times while she lived in Finland. Shelby holds a Bachelor of Journalism Honours degree from the University of King’s College and a Social Work degree from Dalhousie University in Halifax.


  1. What are your hours Michael D on Chabanel. Suite number.
    Went to see this based on the article and showroom
    Wasn’t indicated? No sign, no one knew where it is?
    Thank you


Please enter your comment!
Please enter your name here

More From The Author



Subscribe to the Newsletter


* indicates required

Related articles

Iconic Flo’s Diner in Toronto’s Yorkville Forced to Close After 33 Years Amid Landlord Dispute 

Retail Insider interviewed Flo’s co-owner who discusses the “heart wrenching” situation where he is being forced to close his business that began on Bellair Street in 1991.

Anatomy of a Leader: Teresa Spinelli, Owner of Alberta-Based Italian Centre Shop Ltd.

Spinelli discusses her leadership of the popular retailer which has expanded over the years, describing how she struggled to run the company at first and grew to love it.

Upscale Canadian Fashion Brand SMYTHE Expands with New Standalone Calgary Store [Interview/Photos]

It's the second store location for the Toronto-based brand, which is seeing success with its exclusive womenswear collections.

Toronto’s CF Sherway Gardens Hits Sales Milestone with Exciting Retail Growth and Future Plans [Interview]

The shopping centre is adding new retailers as sales per square foot hit an all-time high, with plans to re-tenant Nordstorm as foot traffic grows following Eataly's opening in the mall a few months ago.

ECS Coffee Opens Canada’s Largest Coffee and Espresso Equipment Gear Showroom and Retail Space in Toronto [Interview]

The new Etobicoke location is unique to Canada if not North America, according to its founder, with coffee roasting, equipment showroom, over 500 varieties of coffee, Youtube studio and various in-store experiences. He has plans to expand the concept nationally.

New Loblaws City Market Opens in Vancouver’s ‘The Post’ Building, Adding Grocery Competition to the Downtown Core [Podcast]

Craig and Lee discuss the opening of a new Loblaws City Market in downtown Vancouver's renovated Post building, and they explore its potential impact on local grocery shopping.

Loblaw Announces $2 Billion Investment in Canada for 2024 with Dozens of New Stores and 7,500 New Jobs [Expert Comment]

The retail behemoth will be growing substantially this year, following backlash over profits as inflation continues to impact Canadians.

Dubai-Based Asian Street Food Concept ‘Wok Boyz’ Expands into Canada with Plans for Multiple Locations [Interview]

The company's founder says the popular concept, with personalized meals, has an opportunity to grow substantially with its high-quality ingredients and theatrical flare, complete with fiery customer-facing woks.

Calgary Surge Basketball Team Launches Innovative Pop-Up at CF Chinook Centre to Boost Community Engagement [Interview]

The retail activation, which opened this month, is resulting in heavier foot traffic in a quieter part of the mall.

Upscale Pusateri’s Fine Foods to Close Yorkville Grocery Store in Toronto After 20 Years

The 5,500 square foot store opened to much fanfare in 2003, with valet parking, private chefs and pricey goods. 

Loblaw and Walmart Could be Forced to Adhere to Grocery Code of Conduct with Legislation [Op-Ed]

Sylvain Charlebois says that it's rare for all of Canada's political parties to agree, signalling a shift that could force grocers to comply amid record inflation.

Factory Direct to Shut All 14 Stores Amid Bankruptcy, Liquidation to Begin Saturday

The company, founded in 1995, is one of Canada’s largest privately owned discount retailers which struggled with declining sales and increasing costs following the pandemic.