Turo has announced a new partnership with the AIR MILES® Reward Program™, allowing Canadian travellers to earn Miles when booking vehicles through the peer-to-peer car sharing platform.
The agreement enables AIR MILES collectors to earn one Mile for every $15 spent on Turo rentals after linking their accounts. New users will also receive 200 Bonus Miles upon completing their first trip.
“With AIR MILES’ nearly 10 million active collectors across the country, this partnership represents a powerful new way for Canadians to earn rewards while accessing the thousands of cars available to rent on Turo nationwide,” the company stated in a news release.
The collaboration aims to enhance travel rewards by giving customers access to Turo’s selection of vehicles, which includes hatchbacks, SUVs, electric vehicles and convertibles.
“We’re thrilled to deepen our partnership with Turo, a brand that continues to resonate strongly with our collectors and enrich our growing coalition,” said Jason Beales, chief strategy and commercial officer at AIR MILES. “With this expanded collaboration, collectors can now earn Miles not just on their first Turo booking, but on every booking moving forward – driving more value and sustained loyalty.”
Turo differentiates itself from traditional rental services by allowing users to select specific makes and models. The platform also offers flexible delivery to airports, hotels or doorsteps, and add-ons such as camping gear or car seats.
“As costs continue to rise, Canadians are looking for smarter, more cost-effective ways to travel,” said Bassem El-Rahimy, vice-president of Turo Canada. “Starting today, Turo trips become even more rewarding. Our partnership with AIR MILES makes it easier for travellers to enjoy the perfect car for their journey while earning Miles they can later redeem for merchandise, travel, events and attractions, or instantly on everyday essentials, in-store or online, through AIR MILES® Cash.”
Turo recently expanded to Yukon and now operates in most provinces, including British Columbia, Alberta, Ontario, Quebec, Nova Scotia, New Brunswick, Newfoundland and Labrador, and Prince Edward Island.
More from Retail Insider:
