Valentine’s Day 2025 sees 85.2% of Canadians maintaining or increasing spending, with a strong preference for local retailers, sustainability, and in-store shopping.
A report from RCC finds consumers are frequenting a variety of retailers from independents to big-box, with some choosing in-store while others shift online.
“Before the pandemic, many Canadians felt uneasy about the presence of self-checkout counters at the grocery store. They were considered by many as job killers. The pandemic is apparently changing that."