The unique retailer, known for its expansive sizing, continues to expand its store base at a time when others are struggling. New markets such as Alberta are targets as the brand gains consumer awareness.
The popular Danish lingerie brand, which specializes in hard-to-find bra sizes, plans to open 10 stores this year with the intention of entering new markets after having recently opened three units.
The lingerie and fashion brand, which has a unique value proposition, is expanding its base of stores as it continues to gain brand awareness and market share.