The world's largest sporting goods retailer is making inroads into Canada with an innovative concept to gain market share, following the opening of its first 'city' store as well as larger big-box locations.
The largest location for the chain includes ample use of technology and other experiences such as ‘cold room’ and Canada’s first ‘rain room’. It also boasts the largest sports footwear retail space in the country, at a time of unprecedented competition as many brands open their own stores.
The world’s largest sporting goods retailer, known for its highly experiential stores and value prices, is planning an expansion targeting markets from British Columbia to Nova Scotia as it seeks to gain market share.
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The large format French sporting goods retail chain will open its first North American store in Canada in the fall of 2018, competing with a variety of homegrown competitors such as FGL Sports, SAIL, Sportium, MEC, and even retailers such as Canadian Tire.