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Deciem

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Beauty Brand DECIEM Launches New Store Concept [Photos]

Dustin Fuhs -
The community-focused concept can be modified to different activations, marking a shift for the popular Canadian beauty brand which began opening standalone stores in 2016.
Main Archive

Podcast [Interview]: DECIEM CEO Nicola Kilner Discusses the Future of the Brand

Retail Insider -
Craig and Nicola Kilner, CEO of Toronto-based beauty brand DECIEM, discuss the company's expansion including stores, growth during the pandemic as well as future plans for the rapidly growing iconic brand.
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How Deciem’s Head of Retail in North America, David Penrice, Blends Experiences and Ethics

Retail Insider -
Penrice got started in the beauty industry in Vancouver and is now mapping the company's retail future from New York City.
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Deciem Marks the PATH

Craig Patterson -
The self proclaimed ‘Abnormal Beauty Company’ will launch a store in the heart of Canada’s Financial District this summer.
Main Archive

Deciem Opens 1st Mall-Based Store

Craig Patterson -
The self-proclaimed ‘Abnormal Beauty Company’ is expanding its base of stores, including having opened its first store within an enclosed mall.
Main Archive

Deciem Continues Rapid Store Expansion [Photos]

Craig Patterson -
The self-proclaimed “Abnormal Beauty Company” continues to open stores in unique locations, with new leases having recently been signed.
Main Archive

Deciem Launches Ambitious Store Expansion Initiative

Craig Patterson -
It’s a remarkable success story – a Canadian beauty brand plans to go from zero stores to about 30 globally within a year, following exceptional wholesale performance.
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