The unique company’s ‘demo stores’ act as a brand activation that also drives consumers to Dyson’s wholesale channels. It’s a model other retailers may consider amid COVID-19 downsizing.
Other News: Luxury book publisher Taschen opens Vancouver retail space, Dyson opens second Canadian ‘demo store’, INS Market expanding in Quebec, Kristals Cosmetics kicking-off Canada-wide expansion.
The highly experiential showroom encourages visitors to pick up, test, and understand Dyson’s technology — there are only a handful in the world, and Canada is now home to one of them.