The unique company’s ‘demo stores’ act as a brand activation that also drives consumers to Dyson’s wholesale channels. It’s a model other retailers may consider amid COVID-19 downsizing.
Other News: Luxury book publisher Taschen opens Vancouver retail space, Dyson opens second Canadian ‘demo store’, INS Market expanding in Quebec, Kristals Cosmetics kicking-off Canada-wide expansion.
The highly experiential showroom encourages visitors to pick up, test, and understand Dyson’s technology — there are only a handful in the world, and Canada is now home to one of them.
The technology ‘reinvention’ brand hopes to suck in consumers with is robotic vacuums, hair dryers, and air purifiers, in its first Canadian ‘Demo' location this fall.