Field Agent

Canadian Halloween Loses Its Spark, Calls for More Innovation and Seasonal Balance in Retail [Interview]

Field Agent's Jeff Doucette raises concerns about the declining excitement surrounding the holiday in Canada, suggesting some strategies for retailers to make it more impactful.

Canadians Gear Up for Early Holiday Shopping Amid Economic Uncertainty [Feature Report]

As concerns about inflation and supply chain challenges persist, shoppers are on the lookout for deals and exploring alternative places to find gifts while controlling overall spending, says a report by Field Agent.

Back-to-School Shopping in Canada to be Impacted by Supply Chain and Inflation Concerns [Feature Interviews]

Canadian parents are shifting behaviours as students prepare to head to class, with the future of back-to-school expected to be different moving forward.

Consumers in Canada Less Loyal to Brands in Grocery Stores Amid Inflation [Study]

Many consumers are finding themselves stretched according to Field Agent, resulting in less loyalty and a switch to private-label and competing options.

‘Skimpflation’ A Trend As Consumers in Canada See Reduction in Customer Service at Retailers with Fewer Employees: Study

Most Canadians are saying that there are fewer employees in stores which is resulting in reduced service levels.

Grocery Pick Up Sees Significant Growth in Canada into 2022: Interview

A slim majority of Canadians utilized click-and-collect this month, representing a significant shift in grocery retail prior to the pandemic.

Field Agent Canada Launches Innovative Retail Ratings Program for Online Products

The company leverages crowdsourcing and mobile technology to have real Canadian shoppers buy a brand’s products and leave honest ratings and reviews on-line.

Big-Ticket Purchases in Canada Plunge Amid Coronavirus Pandemic: Survey

A study by Field Agent finds that most Canadians are holding off on making major purchases at a challenging time for finances, which as a result will hit sectors of the economy.

In-Depth Study Explores Canadian Holiday Shopping Habits

Canadians are starting their holiday shopping much earlier these days and retailers need to be ready for the onslaught both in their stores and online.

Field Agent Launches Revolutionary ‘Find & Fix’ Service to Improve In-Store Execution

The Canadian company has created an efficient crowdsourcing platform to identify execution gaps at retail and resolve them quickly and in a cost-effective manner.

Canadians Find In-Store Displays ‘Boring’: Study

Field Agent interviewed 250 Canadians about their opinions, and the results of its survey were not very good.

Canadian Whole Foods Stores Examined Under Amazon Ownership

Reports of issues in US locations promoted Field Agent to tour and survey consumers visiting Whole Foods' Canadian stores.

Study Ranks Canada’s Favourite Supermarkets, Finds Consumer Dissatisfaction

Until now, there has not been a widely published study that looks at how supermarkets are performing in the eyes of the Canadian consumer.
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