Many consumers are finding themselves stretched according to Field Agent, resulting in less loyalty and a switch to private-label and competing options.
The company leverages crowdsourcing and mobile technology to have real Canadian shoppers buy a brand’s products and leave honest ratings and reviews on-line.
A study by Field Agent finds that most Canadians are holding off on making major purchases at a challenging time for finances, which as a result will hit sectors of the economy.
Canadians are starting their holiday shopping much earlier these days and retailers need to be ready for the onslaught both in their stores and online.
The Canadian company has created an efficient crowdsourcing platform to identify execution gaps at retail and resolve them quickly and in a cost-effective manner.