According to a Field Agent survey, 39% of Canadians say they will spend more this year than last year and 67% say inflation is impacting them more this year.
Canadians are cautious about 2025, with inflation concerns shaping shopping habits. Field Agent Canada’s survey highlights Costco’s rise and shifting retail trends.
Jeff Doucette says inflation is significantly impacting back-to-school shopping for families, with 73% of consumers reporting harder hits this year, leading to budget-conscious decisions like reusing items, seeking value at stores like Walmart and Dollarama, and prioritizing cost over sustainability.
Field Agent's Jeff Doucette raises concerns about the declining excitement surrounding the holiday in Canada, suggesting some strategies for retailers to make it more impactful.
As concerns about inflation and supply chain challenges persist, shoppers are on the lookout for deals and exploring alternative places to find gifts while controlling overall spending, says a report by Field Agent.
Canadian parents are shifting behaviours as students prepare to head to class, with the future of back-to-school expected to be different moving forward.
Many consumers are finding themselves stretched according to Field Agent, resulting in less loyalty and a switch to private-label and competing options.
The company leverages crowdsourcing and mobile technology to have real Canadian shoppers buy a brand’s products and leave honest ratings and reviews on-line.
A study by Field Agent finds that most Canadians are holding off on making major purchases at a challenging time for finances, which as a result will hit sectors of the economy.
Canadians are starting their holiday shopping much earlier these days and retailers need to be ready for the onslaught both in their stores and online.
The Canadian company has created an efficient crowdsourcing platform to identify execution gaps at retail and resolve them quickly and in a cost-effective manner.