Canadian fragrance retailers must cater to the needs of customers inside the country while considering the possibility of expanding beyond the country's borders. Fortunately, e-commerce allows them to do just that.
The digitally-native brand launched a brick-and-mortar expansion strategy in 2017, and is seeing success by connecting with consumers in physical spaces.
Lawmakers in Ontario, Canada, recently ushered in a host of alcohol-related changes that will soon take effect in the province. The news caused contrasting feedback — specifically about job creation or job loss.
This agreement will allow Henry’s to enter the Quebec market and continue its rapid expansion through Canada. While good news for the company, it could create unwanted competition for smaller industry players.