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Mastermind Toys

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Mastermind Toys Opens Pop-Ups at Holt Renfrew

Craig Patterson -
Mastermind Toys launches five luxury pop-ups inside Holt Renfrew stores nationwide for the 2025 holiday season.
News

Mastermind Toys Enters Quebec with Downtown Montreal Flagship

Craig Patterson -
Mastermind Toys opens its first Quebec store in downtown Montreal, marking a major step in its national expansion with a bilingual, experiential concept. Craig Patterson interviews VP of Store Operations Marcello Piane.
News

Mastermind Toys unveils new flagship store in Pickering as part of national retail revamp (Photos)

Mario Toneguzzi -
Mastermind Toys has 47 locations operating coast to coast across the country.
News

John Bayliss becomes CEO of Mastermind Toys

Mario Toneguzzi -
Recently, Mastermind Toys, Canada’s leading specialty toy and children’s lifestyle retailer, said that entrepreneur Stéphane Tétrault has made an equity investment in the company.
Quick Reads

Stéphane Tétrault joins Mastermind Toys as an Investor and Partner

Mario Toneguzzi -
Mastermind Toys said it has been expanding its offerings beyond traditional toys.
News

Mastermind Toys Acquired by Joe Mimran’s Unity Acquisitions, 18 Stores to Close 

Mario Toneguzzi -
Unity will acquire the majority of Mastermind Toys store locations following a bankruptcy filing, with a significant number of employees continuing with the business.
News

Mastermind Toys: A Surprising Entry into Creditor Protection Suggests Omnichannel isn’t Enough Anymore [Op-Ed]

Retail Insider -
Mastermind Toys' recent entry into creditor protection underscores the changing dynamics of retail success, challenging the effectiveness of traditional strategies. An expert says the retailer needs to focus on transformative experiences.
News

Consumers Flood Stores in Canada for Back-to-School Shopping Amid Uncertainty [Feature Interviews/Report]

Mario Toneguzzi -
A report from RCC finds consumers are frequenting a variety of retailers from independents to big-box, with some choosing in-store while others shift online.
News

Video Interview: Mastermind Toys CEO Discusses Launch of Private Brand

Mario Toneguzzi -
Sarah Jordan talks about the company's presence and expansion plans, the addition of an executive to head up the private brand, what to expect from the back to school shopping season, her background and lessons learned throughout the pandemic.
News

Podcast [Interview] Mastermind Toys CEO Sarah Jordan Discusses Seeing Success by Growing Digital

Retail Insider -
Craig and Sarah discuss growth at Mastermind Toys over the course of the pandemic, much of which was through online channels that saw significant improvements with technology as well as easy payments made possible through PayPal.
News

Mastermind Toys CEO Sarah Jordan Discusses Strategy in Growing the Retailer’s Digital Channels: Interview

Retail Insider -
Jordan explains how the retailer has grown its business through various initiatives that included a major digital push over the course of the pandemic.
News

Increased Commitment to Ensuring Gender Equity Within Workforce Critical to Growth and Success of the Canadian Retail Industry [Feature]

Sean Tarry -
Female representation throughout organizations facilitates creativity, innovation and financial success.
News

Mastermind Toys Amplifying the Retail Experience Through the Passionate Leadership of CEO Sarah Jordan [Feature]

Sean Tarry -
The strategic transformation of one of Canada’s most beloved brands is taking place despite the pandemic.
News

BRIEF: Saint Laurent Opens at West Edmonton Mall, Starbucks Opening 1st Sustainably-Constructed Storefront

Retail Insider -
Other News: Kijiji Canada poaches Loblaw exec for GM role, McCarthy’s launches toddler’s PPE, SPINCO takes on Peloton with home spin bikes.
News

Brief: Mexx Re-Entering Canada, Hudson’s Bay Adds Brands

Retail Insider -
Other News: Entertainment centre opening at Yorkdale, Furla opens 2nd Canadian store, Hugo Boss opens in Laval, Reitmans opens store at WEM, Nordstrom gets merry.
News

Mastermind Toys Shifts Operations as Stores Reopen Amid COVID-19

Mario Toneguzzi -

The Canadian toy retailer has implemented protocols as the company looks to the future under new leadership.

News

Mastermind Toys Appoints New CEO Amid Strategy Shift [Exclusive]

Craig Patterson -
The popular Canadian retailer, known for its educational toys, is strategizing a customer-centric future that will involve engaging with consumers across online and brick-and-mortar channels.
News

Mastermind Toys Announces Strategy Shift Amid Massive Store Expansion

Craig Patterson -
The rapidly-growing Canadian retailer has launched a loyalty program, click-and-collect, and plans to enter smaller markets with a goal to double its store count over the next several years.
News

Mastermind Toys Announces Largest Expansion in 33 Year History

Craig Patterson -
Canada's largest specialty toy and children's book retailer continues to expand rapidly, confirming plans to open at least 11 stores in 2017, if not more.
News

Mastermind Toys Aggressively Expanding Canadian Store Base

Craig Patterson -
Canada's largest privately-owned specialty toy and book retailer plans to more than double its existing store base within three years.
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