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Mastermind Toys

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Mastermind Toys Amplifying the Retail Experience Through the Passionate Leadership of CEO Sarah Jordan [Feature]

Sean Tarry -
The strategic transformation of one of Canada’s most beloved brands is taking place despite the pandemic.
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BRIEF: Saint Laurent Opens at West Edmonton Mall, Starbucks Opening 1st Sustainably-Constructed Storefront

Retail Insider -
Other News: Kijiji Canada poaches Loblaw exec for GM role, McCarthy’s launches toddler’s PPE, SPINCO takes on Peloton with home spin bikes.
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Brief: Mexx Re-Entering Canada, Hudson’s Bay Adds Brands

Retail Insider -
Other News: Entertainment centre opening at Yorkdale, Furla opens 2nd Canadian store, Hugo Boss opens in Laval, Reitmans opens store at WEM, Nordstrom gets merry.
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Mastermind Toys Shifts Operations as Stores Reopen Amid COVID-19

Mario Toneguzzi -

The Canadian toy retailer has implemented protocols as the company looks to the future under new leadership.

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Mastermind Toys Appoints New CEO Amid Strategy Shift [Exclusive]

Craig Patterson -
The popular Canadian retailer, known for its educational toys, is strategizing a customer-centric future that will involve engaging with consumers across online and brick-and-mortar channels.
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Mastermind Toys Announces Strategy Shift Amid Massive Store Expansion

Craig Patterson -
The rapidly-growing Canadian retailer has launched a loyalty program, click-and-collect, and plans to enter smaller markets with a goal to double its store count over the next several years.
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