Mastermind Toys

Mastermind Toys Amplifying the Retail Experience Through the Passionate Leadership of CEO Sarah Jordan [Feature]

The strategic transformation of one of Canada’s most beloved brands is taking place despite the pandemic.

BRIEF: Saint Laurent Opens at West Edmonton Mall, Starbucks Opening 1st Sustainably-Constructed Storefront

Other News: Kijiji Canada poaches Loblaw exec for GM role, McCarthy’s launches toddler’s PPE, SPINCO takes on Peloton with home spin bikes.

Brief: Mexx Re-Entering Canada, Hudson’s Bay Adds Brands

Other News: Entertainment centre opening at Yorkdale, Furla opens 2nd Canadian store, Hugo Boss opens in Laval, Reitmans opens store at WEM, Nordstrom gets merry.

Mastermind Toys Shifts Operations as Stores Reopen Amid COVID-19

The Canadian toy retailer has implemented protocols as the company looks to the future under new leadership.

Mastermind Toys Appoints New CEO Amid Strategy Shift [Exclusive]

The popular Canadian retailer, known for its educational toys, is strategizing a customer-centric future that will involve engaging with consumers across online and brick-and-mortar channels.

Mastermind Toys Announces Strategy Shift Amid Massive Store Expansion

The rapidly-growing Canadian retailer has launched a loyalty program, click-and-collect, and plans to enter smaller markets with a goal to double its store count over the next several years.
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