Mastermind Toys

Mastermind Toys Acquired by Joe Mimran’s Unity Acquisitions, 18 Stores to Close 

Unity will acquire the majority of Mastermind Toys store locations following a bankruptcy filing, with a significant number of employees continuing with the business.

Mastermind Toys: A Surprising Entry into Creditor Protection Suggests Omnichannel isn’t Enough Anymore [Op-Ed]

Mastermind Toys' recent entry into creditor protection underscores the changing dynamics of retail success, challenging the effectiveness of traditional strategies. An expert says the retailer needs to focus on transformative experiences.

Consumers Flood Stores in Canada for Back-to-School Shopping Amid Uncertainty [Feature Interviews/Report]

A report from RCC finds consumers are frequenting a variety of retailers from independents to big-box, with some choosing in-store while others shift online.

Video Interview: Mastermind Toys CEO Discusses Launch of Private Brand

Sarah Jordan talks about the company's presence and expansion plans, the addition of an executive to head up the private brand, what to expect from the back to school shopping season, her background and lessons learned throughout the pandemic.

Podcast [Interview] Mastermind Toys CEO Sarah Jordan Discusses Seeing Success by Growing Digital

Craig and Sarah discuss growth at Mastermind Toys over the course of the pandemic, much of which was through online channels that saw significant improvements with technology as well as easy payments made possible through PayPal.

Mastermind Toys CEO Sarah Jordan Discusses Strategy in Growing the Retailer’s Digital Channels: Interview

Jordan explains how the retailer has grown its business through various initiatives that included a major digital push over the course of the pandemic.

Increased Commitment to Ensuring Gender Equity Within Workforce Critical to Growth and Success of the Canadian Retail Industry [Feature]

Female representation throughout organizations facilitates creativity, innovation and financial success.

Mastermind Toys Amplifying the Retail Experience Through the Passionate Leadership of CEO Sarah Jordan [Feature]

The strategic transformation of one of Canada’s most beloved brands is taking place despite the pandemic.

BRIEF: Saint Laurent Opens at West Edmonton Mall, Starbucks Opening 1st Sustainably-Constructed Storefront

Other News: Kijiji Canada poaches Loblaw exec for GM role, McCarthy’s launches toddler’s PPE, SPINCO takes on Peloton with home spin bikes.

Brief: Mexx Re-Entering Canada, Hudson’s Bay Adds Brands

Other News: Entertainment centre opening at Yorkdale, Furla opens 2nd Canadian store, Hugo Boss opens in Laval, Reitmans opens store at WEM, Nordstrom gets merry.

Mastermind Toys Shifts Operations as Stores Reopen Amid COVID-19

The Canadian toy retailer has implemented protocols as the company looks to the future under new leadership.

Mastermind Toys Appoints New CEO Amid Strategy Shift [Exclusive]

The popular Canadian retailer, known for its educational toys, is strategizing a customer-centric future that will involve engaging with consumers across online and brick-and-mortar channels.

Mastermind Toys Announces Strategy Shift Amid Massive Store Expansion

The rapidly-growing Canadian retailer has launched a loyalty program, click-and-collect, and plans to enter smaller markets with a goal to double its store count over the next several years.

Mastermind Toys Announces Largest Expansion in 33 Year History

Canada's largest specialty toy and children's book retailer continues to expand rapidly, confirming plans to open at least 11 stores in 2017, if not more.

Mastermind Toys Aggressively Expanding Canadian Store Base

Canada's largest privately-owned specialty toy and book retailer plans to more than double its existing store base within three years.
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