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Mastermind Toys

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Consumers Flood Stores in Canada for Back-to-School Shopping Amid Uncertainty [Feature Interviews/Report]

Mario Toneguzzi -
A report from RCC finds consumers are frequenting a variety of retailers from independents to big-box, with some choosing in-store while others shift online.
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Video Interview: Mastermind Toys CEO Discusses Launch of Private Brand

Mario Toneguzzi -
Sarah Jordan talks about the company's presence and expansion plans, the addition of an executive to head up the private brand, what to expect from the back to school shopping season, her background and lessons learned throughout the pandemic.
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Podcast [Interview] Mastermind Toys CEO Sarah Jordan Discusses Seeing Success by Growing Digital

Retail Insider -
Craig and Sarah discuss growth at Mastermind Toys over the course of the pandemic, much of which was through online channels that saw significant improvements with technology as well as easy payments made possible through PayPal.
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Mastermind Toys CEO Sarah Jordan Discusses Strategy in Growing the Retailer’s Digital Channels: Interview

Retail Insider -
Jordan explains how the retailer has grown its business through various initiatives that included a major digital push over the course of the pandemic.
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Increased Commitment to Ensuring Gender Equity Within Workforce Critical to Growth and Success of the Canadian Retail Industry [Feature]

Sean Tarry -
Female representation throughout organizations facilitates creativity, innovation and financial success.
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Mastermind Toys Amplifying the Retail Experience Through the Passionate Leadership of CEO Sarah Jordan [Feature]

Sean Tarry -
The strategic transformation of one of Canada’s most beloved brands is taking place despite the pandemic.
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BRIEF: Saint Laurent Opens at West Edmonton Mall, Starbucks Opening 1st Sustainably-Constructed Storefront

Retail Insider -
Other News: Kijiji Canada poaches Loblaw exec for GM role, McCarthy’s launches toddler’s PPE, SPINCO takes on Peloton with home spin bikes.
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Brief: Mexx Re-Entering Canada, Hudson’s Bay Adds Brands

Retail Insider -
Other News: Entertainment centre opening at Yorkdale, Furla opens 2nd Canadian store, Hugo Boss opens in Laval, Reitmans opens store at WEM, Nordstrom gets merry.
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Mastermind Toys Shifts Operations as Stores Reopen Amid COVID-19

Mario Toneguzzi -

The Canadian toy retailer has implemented protocols as the company looks to the future under new leadership.

Main Archive

Mastermind Toys Appoints New CEO Amid Strategy Shift [Exclusive]

Craig Patterson -
The popular Canadian retailer, known for its educational toys, is strategizing a customer-centric future that will involve engaging with consumers across online and brick-and-mortar channels.
Main Archive

Mastermind Toys Announces Strategy Shift Amid Massive Store Expansion

Craig Patterson -
The rapidly-growing Canadian retailer has launched a loyalty program, click-and-collect, and plans to enter smaller markets with a goal to double its store count over the next several years.
Main Archive

Mastermind Toys Aggressively Expanding Canadian Store Base

Craig Patterson -
Canada's largest privately-owned specialty toy and book retailer plans to more than double its existing store base within three years.
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