Craig and Sarah discuss growth at Mastermind Toys over the course of the pandemic, much of which was through online channels that saw significant improvements with technology as well as easy payments made possible through PayPal.
Jordan explains how the retailer has grown its business through various initiatives that included a major digital push over the course of the pandemic.
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The popular Canadian retailer, known for its educational toys, is strategizing a customer-centric future that will involve engaging with consumers across online and brick-and-mortar channels.
The rapidly-growing Canadian retailer has launched a loyalty program, click-and-collect, and plans to enter smaller markets with a goal to double its store count over the next several years.