It’s a “Canadian retail marriage made in heaven” as Vancouver-based Mountain Equipment Company prepares to open its own stores within Hudson’s Bay locations as part of an omni-channel partnership.
Now called Mountain Equipment Company, the retailer is seeing enthusiasm from consumers seeking in-person experiences including hosting legendary climber and Edelrid ambassador Tommy Caldwell.
In an interview, the outdoor gear co-op’s new CEO says that he is streamlining operations to bring back financial health while also rethinking the company’s employee situation, base of stores, and online offerings.
The impressive retail space features experiential elements that merge physical with tech, and is the first true ‘flagship’ for the retailer also known as ‘Mountain Equipment Co-op’. Will it be enough to gain market share amid increasing competition?
The Canadian cooperative is taking experiential retail to a whole new level by offering travel services with a focus on outdoor activity and responsible tourism, at a time of unprecedented competition from homegrown and international brands.
Sources say that Vancouver-based Mountain Equipment Coop (MEC) may build a new flagship store in Downtown Toronto. The store would replace a 28,000 square foot surface parking lot at the corner of Queen Street West and Soho Street in the...