An industry expert explains how Amazon and other players are shifting consumer expectations and while online is growing quickly, physical retail is still critical with AI set to provide more insights into retail trends.
The digitally-native brand launched a brick-and-mortar expansion strategy in 2017, and is seeing success by connecting with consumers in physical spaces.
The massive mixed-use commercial centre, located at the busiest pedestrian intersection in Canada, is making several spaces available for temporary retail activation as it addresses the rapidly growing trend being seen across Canada.
We interviewed experts about several recent activations in Canada, discussing how retailers can adopt practices from successful non-retail activations to attract consumers. During this time of disruption, getting it right is critical now more than ever.
The Canadian landlord is working with two companies to create diverse pop-up activations, which is part of a bigger trend towards experiential brick-and-mortar retail.
