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‘Cruelty Free’ Canadian Outerwear Brand ‘Wuxly Movement’ Opens 1st Retail Space

Jessica Finch -
The brand is launching a physical direct-to-consumer strategy for the first time, augmenting e-commerce and wholesale distribution channels.
Main Archive

Atrium Toronto Launches Pop-Up Retail Initiative

Craig Patterson -
The massive mixed-use commercial centre, located at the busiest pedestrian intersection in Canada, is making several spaces available for temporary retail activation as it addresses the rapidly growing trend being seen across Canada.
Main Archive

How Experiential Activations Can Drive Foot Traffic to Canadian Retailers [Analysis]

Craig Patterson -
We interviewed experts about several recent activations in Canada, discussing how retailers can adopt practices from successful non-retail activations to attract consumers. During this time of disruption, getting it right is critical now more than ever.
Main Archive

Ivanhoé Cambridge Launching Pop-Up Retail Spaces at 10 Canadian Shopping Centres

Craig Patterson -
The Canadian landlord is working with two companies to create diverse pop-up activations, which is part of a bigger trend towards experiential brick-and-mortar retail.
Main Archive

Pop-ups: The Experiment Zone

Retail Insider -
An expert discusses the multiple benefits of a pop-up retail strategy.
Main Archive

Pop-Up Shop Lease Negotiations Give Rise to Unique Legal Issues

Retail Insider -
By Michael Gilburt and Horatiu Porime of prominent law firm Blaney McMurtry.
Main Archive

Pop-Up Retail Gains Widespread Popularity in Canada [Feature]

Craig Patterson -
Retailers and landlords are utilizing temporary retail space like never before. But could pop-up retail become so common that it could go out of style?
Main Archive

How Data-Driven Pop-Ups Provide Retailers with Consumer Insights

Craig Patterson -
By integrating technology into the pop-up structure and design, marketers can draw new insights into how consumers are shopping in the physical retail environment.
Main Archive

Retail Pop-Ups at This Year’s TIFF

Craig Patterson -
The Toronto International Film Festival, happening this week, features a number of innovative temporary retail installations that address the trend towards being experiential.
Main Archive

Experts Predict 2018 to be ‘Year of the Pop-Up’ [Feature]

Craig Patterson -
Never before have we seen so much temporary retail spaces in Canada, and experts expect the trend to continue significantly into next year.
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