In a world where unpredictability has become the norm, retailers are adapting with tech-first strategies to navigate everything from trade wars and tariffs to inflation and supply chain issues.
The vast majority of Canadians polled said that in-store tech devices make the shopping experience worse, which means changes are required as the retail industry rapidly evolves.
An expert talks about how consumer behaviour has changed in the past few years and what retailers need to do, the need to break down silos in retail operations, continued supply chain issues, and the growing trend in reverse logistics.
As online sales surge, efficiency in the supply chain and reliable last-mile delivery are becoming even more critical to creating a positive shopping experience that consumers expect and now demand.
Social distancing and other guidelines have forced retailers to rethink basic in-store procedures and the customer experience should the virus persist once retailers are given the green light to reopen their doors.
Grocery retailers in Canada are now looking beyond self-checkouts to design the next generation of in-store experiences that will keep consumers coming back. An expert says that the biggest trends to watch for in the coming years are in interactive digital displays, data extraction, and further application of IoT.