In an ongoing blurring of the lines between foodservice and retail, the new limited-edition merchandise includes nostalgic vintage-inspired sweatshirts and T-Shirts as well as a variety of Tims home products. Past merch has been wildly successful says an exec.
Industry expert Sylvain Charlebois says that the iconic contest is now much shorter and incredibly more complicated, and will turn off many loyal consumers.
The concept store is a radical shift away from the traditional Tim Hortons model. Will consumers embrace the upscale concept, or be put off by the change?
Tim Horton’s Roll Up The Rim To Win, which starts February 6, has been around for 33 years, an incredible run, and one of the most successful promotional campaigns in Canadian history. But soon, the campaign may need to change.