Tim Hortons

Tim Hortons Changes to ‘Roll Up The Rim’ is Coffee Chain’s Latest Misstep: Opinion

Industry expert Sylvain Charlebois says that the iconic contest is now much shorter and incredibly more complicated, and will turn off many loyal consumers.

Tim Horton’s Innovation Cafe A Positive Move for the Brand: Opinion

The concept store is a radical shift away from the traditional Tim Hortons model. Will consumers embrace the upscale concept, or be put off by the change?

Leger to Host Toronto Event to Showcase ‘LoyalT Report’

The event takes place June 20 from 7:30 a.m. to 9 a.m. at One King West (The King Gallery).

‘Roll Up The Rim To Win’ Needs an Environmental Reboot

Tim Horton’s Roll Up The Rim To Win, which starts February 6, has been around for 33 years, an incredible run, and one of the most successful promotional campaigns in Canadian history. But soon, the campaign may need to change.
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