In the retail industry, branding isn’t just the signage on your storefront or your advertising investments. Branded workwear can be an effective strategy to boost your business image.

Consider the size of your store and how crowded it can get. You’ve likely noticed customers asking someone they thought was on your staff for help, only to realize they asked a fellow customer. Uniforms are an easy way to prevent this type of issue. Yet there are other reasons having a uniformed retail staff leads to more benefits for your company.

If you’re concerned about expenses or are unsure if printed uniforms are good for your company, you needn’t be. Here’s every reason why branded workwear will work for you.

Portray a Professional Image

Work uniforms look polished and professional and they’ll make your staff feel that way. There are studies and data to back that up. In academic environments, school uniforms equalize students and keep them focused on their studies while in class.

While students may not love their uniforms, they do make it easier for them to get ready for school and keep their minds on their schoolwork. Uniforms can have the same effect on employees.

Staff may initially be resistant to the idea but might later find that it is helpful. Uniforms prevent distractions over who can get away with wearing specific garments, and make maintaining professionalism in their workwear efficient.

What’s more, customers will be impressed by the professional image of your employees. It will be obvious who the customers are and who’s on staff, so anyone in your store will know who to ask for help. This improves the customers’ shopping experience and makes them likely to return.

Promote Your Company

Branded workwear doesn’t just help your customers, it promotes your company when your employees wear them. Whether they wear uniforms on the retail floor, when they run errands or make deliveries for the business, the public will see your staff in their crisp uniforms and remember your company’s name.

In addition to getting shirts with the company’s logo, you could add each employee’s name. This personal detail helps customers remember who helped them, which is beneficial for companies with commissions.

When choosing your retail staff uniform, consider your business’s name, colors, logo, and personality. A formal company will prefer staid uniforms to project an image that suits the brand, while a more informal business will opt for laid-back workwear. Select several different shirt colors so employees can wear them with casual pants or khakis.

There’s no limit to uniform customizations. You can print or embroider your company name and logo on shirt pockets or screenprint a larger image on the back of the shirt. Many retailers include a small logo on the front and “Staff” in large letters across the back, ensuring everyone can easily find employees in the store.

Before you customize your workwear, consider the image you want to project, both in the business location and when employees are outside the establishment. Choose styles and designs that capture your business identity, express the store’s personality, and make staff feel comfortable and confident when they wear the garments.

Improve Security

When all employees wear the same uniform, it naturally improves security. You can tell with a glance who is an employee in a specific area and who shouldn’t be there. This benefit also helps with retail positions relating to food or health, as the employees can wear a uniform and not risk contaminating their everyday clothes.

Moreover, uniforms can help keep your staff safe. Electricians can be provided with flame-resistant uniforms, while shirts with a high-visibility color increase safety in warehouses using forklifts or other machinery.

Boost Team Spirit

Your employees will appreciate seeing all their coworkers in the same uniform. It gives a sense of team spirit, just like uniforms for sports players. Just as customers will know who to ask when they have questions, staff can look for each other when they need assistance. It will be easy to spot their coworkers with a glance.

When they wear uniforms, your staff will feel company pride. They’ll understand they’re representing the business when they dress this way and will act accordingly. What’s more, uniforms will boost their investment in the job, so they feel more responsible for their work.

 

Benefit Employees

Adding uniforms isn’t just beneficial for you and your business, it makes things easier for your employees. Your staff will always know what they’ll wear to work, which streamlines getting ready each day. Uniforms are easy to care for and don’t require dry cleaning. Some rental uniform packages even include laundering, saving your employee’s time and money.

Staff may get several uniforms upfront that they bring back to work after wearing them for laundering. The uniform rental company will pick up the laundry and then deliver it back to the workplace, clean and folded for each employee to take home.

Even if employees must launder their uniforms, they won’t have to invest in work clothes. Instead of buying pricey business casual clothes, they’ll already have what they need to wear to work each day.

Besides making getting ready for work easy, wearing a uniform helps put retail staff in the right mindset when they’re on the clock, which means they feel more relaxed in their regular clothes on their days off. Additionally, uniforms will preserve their non-work clothes because they won’t be wearing them in grimy or sweaty environments.

Employees don’t have to worry about a dress code if you provide uniforms. So no more questions about approved workwear which will boost your business’ efficiency. Retail uniforms are comfortable and designed for labor, so your staff can reach, bend, and carry merchandise without issue.

Final Thoughts on Uniforms for Retail Staff

Uniforms aren’t the stuffy button-down shirts of the past, but rather a fun, engaging way to convey a sense of community and professionalism among staff and customers. Consider introducing branded workwear to your employees to provide the benefits listed above.