Meet the Team

Retail Insider Editorial Team

Craig Patterson

CEO and Publisher, Retail Insider Media Ltd.

Located in Toronto, Craig is a retail analyst and consultant at the Retail Council of Canada. He's also a Director at the University of Alberta School of Retailing in Edmonton. He has studied the Canadian retail landscape for the past 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

Dustin Fuhs

Editor-in-Chief |

Dustin Fuhs is the Editor-in-Chief of Retail Insider, Canada's most read retail trade publication. He has over 20 years experience in the retail, marketing, entertainment and hospitality industries. He has worked with Retail Insider since October 2020 in a number of roles, including associate publisher of the Retail Insider magazine. Dustin was named as Editor-in-Chief of Retail Insider in 2022.

Mario Toneguzzi

Senior News Editor

Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He now works on his own as a freelance writer and consultant in communications and media relations/training.

Sean Tarry

Editor-in-Chief | Retail Insider the Magazine

Sean Tarry is an experienced writer who leverages his unique storytelling abilities to bring retail industry news and analysis to life. With 25 years of learning, including over a decade as Editor-In-Chief of Canadian Retailer magazine, he’s equipped with a deep understanding of the unique world of retail and the issues, trends, and innovators that continue to influence its evolution and shape its landscape.

Publication Support

For inquiries related to marketing, content suggestions and to request our media kit (including advertorial and advertisement requests), connect with us at were we can assist. 

Lee Rivett

Publication Support and Operations

Lee Rivett, based in Vancouver, supports the digital distribution and technical backend operations of Retail Insider. This includes providing technical support for the editors during the digital publication cycle, streamlining virtual tools for the cross-country team and a variety of other duties which keeps the publication running smoothly.

Darryl Julott


Darryl Julott is a digital marketing and small business expert based in Toronto. He is the Advertising Manager for Retail Insider, including building strategic partnerships for special events.

Tyler Mercer


Tyler Mercer is based in Toronto.

Alexis Rivett


Alexis Rivett provides accounting support for Retail Insider. All inquiries related to accounts payables and accounts receivables can be forwarded to

Retail Insider Journalists

Shelby Hautala


Shelby Hautala is a Journalist with Retail Insider. She has experience writing for local newspapers and also internationally for Helsinki Times while she lived in Finland. Shelby holds a Bachelor of Journalism Honours degree from the University of King’s College and a Social Work degree from Dalhousie University in Halifax.

Evan Duggan


Evan is a freelance journalist in Vancouver. In addition to Retail Insider, Evan's work has appeared in the Vancouver Sun and the Postmedia network, RENX, Business in Vancouver, Reuters, the Bangkok Post and many others.

Kelly Roche


Kelly Roche is a freelance multimedia journalist and educator who finds and tells great stories. Her daily news background includes reporting and videography at CTV News and Sun Media. She’s been producing impactful content for nearly 20 years; recent publishers include the Toronto Star and CBC. Visit to collaborate with her.

Christa Patterson


Christa Patterson is a contributor at large for Retail Insider, based in Sherwood Park, Alberta. She is also a storm chaser with her own pages on Facebook and Youtube, and is a photographer for such websites as The Weather Network. Christa keeps Retail Insider updated on retail happenings in the Edmonton area, including Strathcona County where she resides.

Nationwide Correspondents

Christopher Lui

Alberta Correspondent

Christopher Lui is a Human Resources and Marketing Professional with over 10 years of experience in project management and working on multi-stakeholder projects in both public and private sectors. He has management consulting experience in areas such as strategic planning, stakeholder engagement, and change management. Follow him on Twitter @chrislui01 or LinkedIn at Christopher Lui.

Maxime Frechette

Montreal Correspondent

Montreal-based Maxime Frechette is an expert in luxury and other retail, and is also an influencer who works with brands through his platforms including Edition Standard

Helen Siwak

West Coast Correspondent

Helen Siwak is the founder of EcoLuxLuv Communications, publisher of Folio.YVR Luxury Lifestyle Magazine, and specializes in the Luxury Lifestyle niche. She is the West Coast Correspondent for Retail-Insider and has a vast freelance portfolio including Montecristo Magazine, Boulevard English & Chinese editions, and Indulge.

Ritchie Po

Contributing Editor/Vancouver Correspondent

Ritchie Po is a privacy and cybersecurity lawyer based in Vancouver, with considerable experience in data breach handling and technology procurement. He runs his own practice focusing on data privacy law and is a legislative consultant. He is also the original copy editor for Retail Insider. Connect with him on LinkedIn.