The Super Bowl is the peak event of American football every year and fans all around the States give it the proper attention. Many of the football enthusiasts travel to the hosting city of the Super Bowl to watch their favorite team’s final match and potentially their win. There are several activities that people do when the Super Bowl time comes, such as hosting Super Bowl parties, trying their luck on Super Bowl betting or constantly supporting and posting their favorite team on social media.
Surely, retail companies take advantage of this interest to not only give fans the best experience ever during this huge event but also raise their profit goals. Hence, there are many sectors in retail where the sales skyrocket during the Super Bowl period.
We will show you in this article today how the Super Bowl impacts retail sales in different ways. Let’s hop on!
- Food and drinks
Expectedly so, food and drinks are leading the list of the retail sector that benefit during the Super Bowl. I mean, is that even a surprise to anyone? It is pretty common to see fans watching the game in the stadium while munching on some snack or drinking their favorite beverage. It seems as if this activity has become a part of every match in other sports as well, and at this point is essential to bring something when going to the stadium.
Nevertheless, people who stay at home and decide to watch the Super Bowl from TV spend just as much on food and drinks right before the event. The party hosts spend crazy amounts at the grocery store for food, drinks and decorations. According to the National Retail Federation, the spending for Super Bowl 2024 was expected to reach $17.3 billion, or $86.04 per person. Grocery stores do look forward to the yearly Super Bowl event!
- Electronics
This one might be a surprise for some readers, but people buy a lot of TVs the week before the Super Bowl. The intent behind this purchase is mainly because the better the quality of the TV, the more exciting is the whole experience. In addition to that, electronic retail shops have created “The Super Bowl Sale” where prices go down significantly and of course everyone loves a good bargain. For example, it was reported that Best Buy had TVs listed for crazy prices, where you could save up to $2500.
Rightfully so, the Super Bowl is considered as one of the best times throughout the year to buy a new TV. Getting a TV during a crazy sale is one of the best deals, especially during those inflation times that we’re living in. This trend doesn’t only help retail stores financially, but also make it possible for them to get rid of older TV models to make space for newer ones. So, it’s honestly a win-win situation for everyone involved.
- Jerseys and merch
A nice jersey or some merch from one’s favorite team is also really nice to have during the Super Bowl. If you are to attend one of the Super Bowls in person you will see everyone either wearing a jersey, a hat or some sort of merch that finds them with their favorite team. Fans usually take pride in belonging to a team which made it to the Super Bowl, and that’s why they want to show it off as much as possible. Those jerseys, by the way, are not cheap at all. For example, the official store of Kansas City Chefs, which was one of the teams of Super Bowl 2024, has jerseys going from $99.99 to $369.99.
However, it should be mentioned that those stores also have crazy sales during the Super Bowl, so watch out because these prices will definitely go down right before the event. Jerseys and merch are a top purchase because you can have it also for later as well. Thus, you can make use of it as much as possible, also in other matches when your team plays. Apart from that, those items are cool, and people also wear them in their daily lives.
Conclusion
To conclude, it is true that the Super Bowl makes those retail sales go up. However, the stores also treat their customers by putting items related to the Super Bowl on sale during that period. As a result, both the stores and the customer are content. Sometimes during those sales people go crazy because they all want to get stuff while it’s still in stock and this might be a bit overwhelming for the store workers. Nevertheless, one could say that Harry Gordon Selfridge’s good old saying that “the customer is always right” still stands because most of the retail workers respect and try to best serve their customers even during chaotic times like the Super Bowl sale!
