It is easy to highlight your products in the storefront, but doing it attractively and sustainably is hard. Visual merchandising is like a silent salesperson and a guide that can narrate your story from the thread of the store‘s aura. It might look simple, but retailers need to find the right combination to match your brand and consumer needs. Continue reading below to uncover the secret behind successful visual merchandising techniques and how they can transform your modern retail store.
Transform your Retail Ambience
In retail, first impressions matter: it is the difference between a lost sale and a potential client. You need to be consistent in your retail game, offering the best visual representation of your products and services, to remain at the top of the competition. This can mean having several visual merchandising strategies including tools to make work easier, like the planogram software. Visual merchandising involves a number of activities, from in-store signage and product displays to storefront displays.
In general, visual merchandising involves product presentation and aesthetic arrangement in a retail space to improve sales and enhance customer experience. Providing your customer base with a visually appealing experience is among the best ways of establishing a deep connection. Ensure you constantly learn new design techniques and leverage them in your visual merchandising campaign to transform your retail shop into an aesthetic experience for your customers.
Tip to Digital Visual Merchandising
Each store requires a different mix of visual allures to drive revenue and engage customers. Therefore, depending on what your store is all about, explore a number of digital strategies to transform your commercial area into a haven of satisfaction and desire.
LCD Displays
In this digital era, LCD displays play a big role in driving sales as a visual merchandising technique. It has a charm that tech-savvy customers can relate to and understand, shedding light on retail visual merchandising. It is characterised by its ability to offer dynamic content, tailored to a specific group. In other words, it paints the brand‘s persona in an innovative way and in high resolution. LCD displays can be used in a number of areas within the retail setting to enhance visual merchandising.
POS and Window Display
LCD screens can be installed on windows to attract foot traffic. Its high resolution and mixture of colours act as a promotion piece or a vibrant attention-grabbing ad. This way, you will be enticing new clients to enter the store. LCD in POS (Point-of-Sale) areas can work as a stimulus to highlight impulse buys. All you need to do is strategically place LCDs (preferably near the checkout counter) with catchy phrases or limited-time offers. This can boost your last-minute sales and raise your store transaction value.
Waiting Areas with Interactive Kiosks
It is possible for customers can stay entertained or informed in the waiting areas or in line. Install several LCD screens to reduce the perceived waiting time and improve customer satisfaction. You can also integrate touchscreen LCD displays to enhance customer engagement with your products. Offer opportunities to customise products and or browser catalogues. These interactive kiosks promote personalisation and improve the shopping experience.
Leveraging Colour and Light
A touch of visual nature to your visual merchandising is an important ingredient for attracting traffic. Colour and light are the main elements of a powerful digital visual merchandising practice. You can start by updating the lighting fixtures of your retail store. In terms of colour, use it as a form of communication enhancer for subtle details. For instance, you can use red to evoke passion in your promotion, blue to calm things down and green to emphasize sustainability.
Proper lighting aids customers to focus on specific items. This can mean framing certain products with specific colours to contextualise specific details. Always start with an experiment to know what works best for your products and brand. Even though colour and light can help create a mood, they cannot offer facts. Signage can help you communicate specific details to help shoppers choose between various items. The secret lies in the placement of signage within the retail space. This technique tends to work when signage are placed in strategic locations without disrupting the overall product presentation. Some of the perfect signage to use include stickers, banners and digital screens.
In a Nutshell
Visual merchandising is more than just using attractive digital displays; it is about driving sales, building a lasting brand identity and creating the best shopping experience. Take advantage of techniques like lighting, colour and LCD to create an inviting environment for new and existing customers and inspire sales.
