By Peter Hughes
As the National Customer Leader at KPMG in Canada, I’ve had the privilege of witnessing the transformative impact of exceptional customer experiences. Working alongside leading consumer-facing brands globally, I’ve seen firsthand how innovative strategies can redefine the relationships consumers have with retail brands.
That’s why I’m thrilled to lead a session titled “Creating Exceptional Experiences” at RCC STORE 24 on May 29th, 2024, from 2:00 – 2:45 p.m. at the Toronto Congress Centre. Joining me will be Tommaso Brusò, CEO of Eataly North America, and Sylvain Michel, Senior Vice President of Strategy & Change at Holt Renfrew. Together, we’ll unpack the key insights behind successful retail experiences and explore how retailers can apply these principles to their own businesses.
From Eataly’s immersive brand journey to Holt Renfrew’s unwavering commitment to quality and other best-in-class examples, we’ll showcase real-world retailers pushing the boundaries of possibility. Our discussion will cover embracing technological disruptions, the role of personalization in driving long-term loyalty, and the evolution of omnichannel excellence.
Our session, alongside others featured on RCC STORE 24’s impressive agenda, will not only provide fresh insights and actionable strategies for retailers and their partners, but also ignite new ideas and opportunities for meaningful conversations and collaboration among retail leaders attending this unique conference. Here are some other sessions at RCC STORE 24 covering various topics with exceptional speakers also delving into the creation of exceptional customer experiences.
Optimizing ROI with a Modern In-Store Experience
Speakers:
- Stephanie Wall (Sport Chek),
- Alan Whitfield (Harry Rosen),
- Jessica Creces McElhone (Cineplex Digital Media), and
- Chris Sallans (Best Buy Canada)
The Future of Work at Walmart Canada
Speakers:
- AnnMarie Mercer (Walmart Canada) and
- Kimberly Lee Minor (Women of Color Retail Alliance)
Sustainable Strategies Achieving Customer Connection
Speakers:
- Maya Colombani (L’Oréal Canada),
- Derrick Emsley (Tentree),
- Kimi Walker (Canadian Tire Corporation), and
- Catherine O’Brien (Nestlé Canada Inc.)
How Moose Knuckles Elevates the Checkout Experience
Speakers:
- Andrea Elliott (Moose Knuckles), and
- Sander Meijers (Adyen)
Candid Reflection: The Path Forward to The New Era of Loyalty
Speakers:
- Shawn Stewart (AIR MILES Reward Program),
- John Francis (Nova Scotia Liquor Corporation),
- Jason Beales (AIR MILES Reward Program), and
- Liza Amlani (Retail Strategy Group),
Moderator:
- Dustin Fuhs (Retail Insider)
In a world where customer expectations are constantly evolving, the quest for exceptional retail experiences has never been more pressing. RCC STORE 24, on May 28-29 in Toronto, promises to be two packed days of discovery, inspiration, and transformation, charting a course towards a future where retail thrives on creativity, innovation, and the relentless pursuit of customer delight. Don’t miss out; secure your tickets now and be part of the action where tomorrow’s opportunities begin, and connections are made.

Peter Hughes, National Service Line Leader, Customer, KPMG in Canada
Peter leads KPMG in Canada’s national customer advisory practice, which helps organizations in disciplines such as client experience design, digital strategy, planning and build. He specializes in the design and operationalization of digital and innovation teams within large organizations. Peter’s portfolio includes some of the most prominent consumer-facing transaction oriented digital properties in Canada, Australia, New Zealand, the USA and Chile.



