Marble Slab Creamery in Canada has announced a digital transformation initiative, partnering with Paytronix, a guest engagement platform for restaurants and convenience stores.
At the heart of this transformation is the launch of a new mobile app, website, and loyalty program called Marble Slab Rewards. The technological enhancements are designed to create a more seamless and personalized experience for ice cream enthusiasts from coast to coast.
Cam Inglis, President of Marble Slab Creamery Canada, emphasized the strategic importance of this move. “Our collaboration with Paytronix allows us to gain deeper insights into our customers’ preferences,” Inglis said in a statement. “This understanding enables us to tailor each visit to Marble Slab, ensuring it’s not only delicious but also uniquely personalized.”
The ice cream chain, which introduced the innovative frozen slab technique four decades ago in Houston, Texas, has been a fixture in the Canadian market since 2003. With over 100 locations spanning six provinces – British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, and Nova Scotia – and plans to add 40 more stores, Marble Slab is poised for significant growth.
Recognizing the increasing trend towards mobile and online ordering, Marble Slab Canada has prioritized creating a frictionless customer journey across all touchpoints. The new website and mobile app simplify the process of exploring and ordering from the brand’s extensive menu, which boasts over 50 ice cream flavors and countless “Mixins” for their signature frozen slab creations.
The technology overhaul began with a transition to Toast’s state-of-the-art point-of-sale system for all Canadian operations. This move laid the groundwork for a seamless integration with Paytronix’s suite of guest engagement solutions, placing customer experience at the forefront of Marble Slab’s digital strategy.
Andrea Mulligan, Chief Customer Officer at Paytronix, highlighted the broader implications of this partnership. “This initiative goes beyond a mere technology upgrade,” Mulligan explained. “It’s about creating a tech-enabled platform that sets Marble Slab apart in the market and fosters individual relationships with guests.”
The new system is designed to engage and reward customers as well as learn from each interaction. The data-driven approach enables Marble Slab Creamery to deliver targeted marketing campaigns, loyalty offers, and promotions that resonate with customers and drive repeat business.
