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Vancouver-based Heritage Asian Eatery heads to Main Street this fall for a new location

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Heritage Asian Eatery is unveiling a new, elevated concept at its new location at 4242 Main Street, which is scheduled to open October 8.

In a news release, the company said Heritage Restaurant and Bar will feature an expanded take on the restaurant’s acclaimed traditional Chinese cuisine, prepared with modern techniques and paired with cocktails, wine, and beer for an immersive dining experience in its eclectic open-concept space.

“Stepping into Heritage’s new location, diners will be greeted by the contemporary interiors adorned with jewel-toned wall panelling, burnished brass light fixtures, velvet banquette seating, and a large-scale wall mural. The semi-open kitchen and 50-foot-long bar create a versatile environment, perfect for social gatherings and special occasions. The restaurant will seat 82 guests, including 18 spots at the bar, promising an impeccable dining experience for all,” it said.

Photo courtesy of Heritage Asian Eatery

At the heart of Heritage Restaurant and Bar is a team of seasoned professionals led by owner Paul Zhang and co-owner and chef Jimmy Lam.

“A Vancouver native, Lam has honed his expertise at top restaurants in Vancouver, Toronto, and Sydney, creating exceptional dishes that celebrate both tradition and innovation. Building on Heritage’s signature dishes–showcasing Chinese BBQ, dim sum, and baos from its original Pender Street restaurant–the Main Street location will offer an upscale dining experience with a menu featuring exquisite items like Peking Duck using locally raised duck from Fraser Valley, paired with handmade crepes, cucumber, and hoisin sauce; Dungeness Crab harvested from the Pacific Ocean with steamed ginger and shallot; and Nova Scotia Lobster with housemade kombu butter and wok-fried XO sauce, all served à la carte,” it said.

The restaurant’s beverage program is spearheaded by beverage director Derek Granton.

“We are excited to bring a new dimension to the Heritage brand with our Main Street location,” said Zhang. “Our goal is to create a space where guests can savour the rich flavours of Chinese cuisine in a modern and vibrant setting. We can’t wait to welcome everyone to our new home on Main.”

Photo courtesy of Heritage Asian Eatery

Heritage Asian Eatery is a casual, creative restaurant that features a blend of Far East flavours, created with locally-sourced ingredients using modern, playful techniques. It first launched in 2016 in the heart of Vancouver’s Financial District at 1108 West Pender Street.

Photo courtesy of Heritage Asian Eatery
Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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