Rokt, the e-commerce technology firm leveraging AI to personalize shopping experiences, has partnered with Skip, Canada’s own delivery network, to launch a retail media solution within the Skip app. The new feature will deliver targeted, relevant messages from advertisers to Skip’s user base at key moments in the purchasing process, enhancing customer engagement while opening up new advertising avenues, according to a news release.
With a vast network of over 50,000 restaurants, retailers, and convenience stores across Canada, the food delivery service will use Rokt’s AI-powered network to offer highly contextual messages on the order confirmation and tracking pages of its app. This integration is designed to present timely content to users when they are actively engaged, enhancing the overall order experience and driving conversions for advertisers in Rokt’s network, it said.
“At Skip, we’re always looking for ways to enhance the customer experience and drive even more convenience,” said Jamie Gowryluk, Director of Operations and Ancillary Revenue at Skip. “Our partnership with Rokt expands our retail media offering, allowing us to seamlessly deliver relevant content to our customers, connecting them with brands they love and adding even more value to their ordering experience.”
Rokt, which powers over 4.6 billion transactions globally, enables businesses to leverage first-party data to create seamless, customer-controlled ad experiences.
The Skip app and website now reach more than 480 Canadian cities and towns, with recent expansions adding 25 new locations this year. Through this new collaboration, the company said it aims to further deepen customer engagement and offer advertisers a unique opportunity to connect with audiences during high-attention moments.
Tim Crouch, Rokt’s Vice President of Strategic Partnerships, said: “We’re delighted to partner with Skip and provide additional value to their customers in the transaction moment. This partnership significantly extends the reach of Rokt’s network of advertisers.”
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