Also Sophia, a pioneering brand in culturally inspired seasonal decor, is marking its fifth anniversary with an expanded Ramadan and Eid home decor collection. The 2025 collection is now available in major retail stores across Canada and, for the first time, in key markets across the Middle East, including the UAE, Saudi Arabia, Kuwait, Oman, and Qatar.
Since its inception, Also Sophia has sold high-quality, culturally resonant decor for Ramadan and Eid. What began as a side project for founder Sophia Noreen while working in healthcare leadership has now grown into a nationally recognized brand, forming strategic partnerships with major retailers like Walmart Canada.
A Growing Market for Cultural Celebrations in Retail
“This is a milestone year for Also Sophia,” says founder Sophia Noreen. “Five years ago, we took a leap to create space in retail for Ramadan and Eid decor. Today, Muslim families across Canada and the Middle East can find meaningful, beautifully crafted decor in major stores. That’s a win for diversity in seasonal retail.”
With a growing demand for inclusive seasonal decorations, Also Sophia has successfully integrated Ramadan and Eid decor into mainstream retail. Previously, Muslim consumers in Canada often had limited access to festive home decor tailored to their cultural and religious celebrations. Also Sophia filled this gap, ensuring that Ramadan and Eid are represented in the same way Christmas and Hanukkah have been for years in the retail space.
2025 Collection: A Fusion of Tradition and Modern Elegance
The 2025 Ramadan and Eid collection from Also Sophia includes a curated selection of lanterns, banners, tableware, and modern decor pieces that blend traditional motifs with contemporary aesthetics. The goal is to offer decor that is not only festive but also stylish and versatile enough to suit a variety of home settings.
Retailers have responded positively to the demand for diverse holiday decor, with Walmart Canada continuing its successful partnership with the brand. The expansion into the Middle East marks a significant milestone, further positioning Also Sophia as a leader in the growing market for culturally specific seasonal decorations.
Championing Representation in Retail
Beyond its commercial success, Also Sophia plays a role in increasing representation in the retail industry. The brand’s presence in major stores is a step forward in normalizing diverse cultural celebrations and fostering greater inclusivity.
“With each passing year, we see more representation of minority celebrations in the seasonal aisles of mainstream retailers,” says Noreen. “It’s not just about selling decor—it’s about making sure every family, regardless of their background, can celebrate their traditions with the same accessibility and joy as any other holiday.”
Supporting Women-Led Businesses and Community Engagement
As International Women’s Day approaches, Also Sophia stands as a prime example of a successful women-led business making a lasting impact. Noreen’s entrepreneurial journey showcases the power of perseverance, creativity, and a commitment to representation in retail.
The brand also embraces collaboration over competition, inviting influencers and small businesses to engage in potential partnerships. Seasonal pop-up events at select Indigo and Chapters bookstore locations in Canada further strengthen community engagement and consumer connection.
