Cineplex, Canada’s largest entertainment brand, is launching a nationwide operational shift to tackle food waste across its 168 locations.
By partnering with Too Good To Go, Cineplex will systematically bring fan-favourite concessions straight to consumers’ fingertips, including the iconic popcorn, nachos, and hotdogs, while diverting good food from going to waste.
On Wednesday, the world’s largest marketplace for surplus food announced a milestone national partnership with Cineplex. Participating Cineplex theatres across all 10 provinces will offer two distinct daily Surprise Bag options via the Too Good To Go app:
- The Popcorn Surprise Bag ($5.99; up to $18 retail value): Featuring Cineplex’s famous, signature popcorn.
- The Concession Surprise Bag ($8.99; up to $27 retail value): A delicious variety mix of fan-favourites, which may include a combination of popcorn, nachos and hot dogs.
“By teaming up with Too Good To Go, we’re giving Canadians a whole new way to enjoy our iconic treats,” said Kevin Watts, Executive Vice President, Exhibition, LBE & Film, Cineplex. “They can pick-up a Surprise Bag of snacks from Cineplex and enjoy it wherever the day takes them — all while ensuring our surplus items are fully enjoyed.”
Officials said the partnership creates a flexible and affordable new way for Canadians to enjoy their favourite concession treats anywhere – with three easy steps:
- Reserve: Open the free Too Good To Go app and use the maps feature to find a nearby, participating Cineplex movie theatre.
- Purchase: Reserve your Surprise Bag of choice.
- Collect: Pick up your selection of items during the designated window.
Because all Surprise Bags are exclusively takeout, it opens up an opportunity for Canadians looking to elevate everyday lifestyle moments – whether they’re packing the ultimate park picnic, leveling up a backyard hangout, fueling a late-night study session or simply snacking on the go.
“We know consumers are increasingly looking for smarter, more flexible ways to enjoy the brands and experiences they already value,” said Chris MacAulay, Vice President of Operations for Too Good To Go North America. “This partnership not only allows Canadians to access their favourite Cineplex concession snacks at a greater value, but it’s another great example of how businesses can meet evolving consumer needs while taking meaningful action on food waste.”
To download the Too Good To Go app and find a participating Cineplex theatre near you, visit www.toogoodtogo.com.
Cineplex has 168 movie theatres and location-based entertainment venues.
Too Good To Go is a B Corp certified social impact company that connects consumers with food businesses to save unsold food and prevent it from going to waste. With 120 million users and over 200,000 active partners in 21 countries in Europe and North America, Too Good To Go is the first application to combat food waste in the world. Since its launch in 2015, Too Good To Go has helped save more than 600 million meals, avoiding emissions of 1.6M tonnes of CO2 equivalent.
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