The top people counting systems for retail generate a massive amount of accurate data, driving business-critical decisions. They are a staple of brick-and-mortar stores. Retailers use them to create traffic heatmaps, monitor capacity, decrease wait times and track staff productivity.
While this technology is widespread, it is not always inexpensive. When looking for affordable options for retail people-counting systems, these six companies lead the rest in terms of both quality and affordability.
1. Traf-Sys
As a source of industry-leading expertise and cutting-edge technology, Traf-Sys Inc. is the No. 1 choice for the most affordable people counting systems for retail. To date, it has counted 10 billion people at over 50,000 locations, generating more than 10,000 reports generated daily. It is trusted by 2,500 clients, including Amazon Warehouse, Lego, T-Mobile and Carmax.
Traf-Sys provides image processing-based, wireless foot traffic and three-dimensional (3D) stereo video sensors. While the wide selection of hardware and software meets most retailers’ needs, you may prefer a tailored solution. This company is one of the few that offers affordable custom designs to meet store-specific key progress indicators.
You will find the most affordable people counting systems for retail by comparing quotes from various providers. Luckily, Traf-Sys offers free quotes after you complete a simple three-step form. A representative will respond within one business day, helping streamline the decision-making process.
2. V-Count
Nano from V-Count is an all-in-one flagship people-counting system. It uses AI to automatically recognize age and gender. It also offers staff exclusion. Since these features are available in one out-of-the-box solution, its pricing is competitive.
Apparently, Nano can generate returns, further increasing its value. V-Count claims it can increase profits by up to 32%, decrease wait time by 38% and increase conversions by as much as 41%. While its people counting accuracy can reach upward of 99%, its gender recognition and staff exclusion accuracy both rise to 90%.
To date, V-Count sensors have counted over 14 billion consumers in more than 128 countries. Hundreds of brands — including several Fortune 500 companies in Canada — have used it. Some of the more notable retailers include Miniso, Nespresso, Nike and Puma.
3. FootfallCam
Although FootfallCam manufactures its products in the United Kingdom, it serves other countries because it has established partners globally. It offers six distinct products designed for different environments and needs — the 3D stereo vision, millimeter wave, AI camera, passive infrared, staff exclusion and time-of-flight sensors.
FootfallCam has helped over 30,000 organizations since 2022, serving both small businesses and large enterprises. Around 2,200 retailers have seen sales revenue increase by 3% to 8% as a result. Some of its more notable clients include Walmart, Pandora, Watsons and Puma.
Like Traf-Sys, FootfallCam has embraced AI. It trains retailer-owned models on real-world information, complying with all relevant security and privacy standards. Data is masked at the source, so no personally identifiable details are collected or stored. This feature could help companies avoid regulatory or legal action, eliminating fines and costly payouts.
4. RetailNext
Well-known retailers like Ulta Beauty, Bloomingdales, Razer and Macy’s trust RetailNext for high-quality people counting systems. Today, this company serves over 560 brands, deploying upward of 100,000 sensors in 100 countries.
For over 15 years, RetailNext has offered precise people counting solutions at competitive prices. Its purpose-built, AI-powered Traffic 3.0 system is priced per sensor per month, and there are no hidden reporting, application programming interface or per-user fees. Stores can use it to accurately measure foot traffic in real time.
5. Sensource
With 22 years of developing people counting systems, Sensource can offer a broad range of affordable hardware. Retailers can use its 3D stereo video sensors to measure foot traffic. Its analytics software and machine learning technology extract patterns from the raw data. These modern solutions can achieve up to 97% accuracy.
6. Eco-Counter
Although Eco-Counter is not necessarily purpose-built for retail, retailers can still leverage its solutions for outdoor applications. Its broad range of pedestrian, cyclist and motorist tracking products can quantify the success of farmers markets, trade shows, tours, brand events and sponsored concerts. The hardware is waterproof, durable and discreet.
In its 20 years in the people counting business, Eco-Counter has installed over 20,000 systems in 55 countries. Unlike other providers, it offers temporary outdoor installations, which are generally more affordable than their permanent counterparts. It can install hardware in urban areas, tourist sites or natural spaces.
Eco-Counter products range from an AI-based multimodal counter to a battery-powered sensor. The less complex designs with long battery lives and near-real-time data transmissions may be more cost-effective than their advanced alternatives.
Choosing the Best People Counting Systems for Retail
Each of the companies above has a wide variety of people-counting products for retail stores at competitive prices. Those offering custom solutions will likely be able to align most with your budget.
