Movin’ Ebikes, a Toronto-based Canadian manufacturer of electric bicycles, is strengthening its position in the urban mobility market with a strategic expansion of its sales network. On June 3, 2025, the company opened its first U.S. store in New York, marking a significant step in bringing its durable, urban-focused e-bikes to American consumers. While the New York store showcases a variety of models, the company’s latest innovation, the Pulse e-bike with a 200 km range powered by a Dual Battery Max system (48V20Ah+48V25Ah), is currently available exclusively in Canada. Additionally, Movin’ Ebikes is addressing safety concerns with UL2271-certified batteries and inviting businesses to join its growing dealer network across North America.
Expanding Across Borders
Founded in 2021 by Parwaiz Nijrabi, Movin’ Ebikes emerged during the COVID-19 pandemic as a response to urban transit challenges. The company quickly gained traction in Canada, with over 3,000 riders logging millions of kilometers on its e-bikes, as noted on Movin’ Ebikes website. Its reputation for producing reliable, high-performance e-bikes has fueled its growth, leading to the opening of a flagship store in Toronto in 2023 and now the Manhattan location in 2025. The New York store, open six days a week from 10 AM to 8 PM, offers test rides and showcases models like the Tempo and Mini, designed for urban commuters and those with limited storage space. This expansion reflects the growing demand for sustainable transportation in cities like New York, where traffic congestion and environmental concerns are pressing issues.
Pulse: A Long-Range Leader in Canada
A key highlight of Movin’ Ebikes’ recent developments is the Pulse model, equipped with a Dual Battery Max system (Samsung 48V20Ah and 48V25Ah, totaling 45Ah), which delivers an impressive range of up to 200km on a single charge. Available exclusively in Canada, as detailed on the Pulse product page, this model is tailored for long-distance commuters and delivery workers. Its fat tires and reinforced rear rack make it suitable for heavy loads and varied terrains, earning praise from Canadian riders. For example, Toronto-based delivery driver Bibin K reported that the Pulse’s battery remained at full capacity after a 17.8km ride, highlighting its efficiency and reliability. While the Pulse is not yet available in the U.S., its success in Canada underscores Movin’ Ebikes’ focus on meeting the needs of urban riders.
E-Bike Model Comparison
| Model | Price (Discounted) | Range | Weight | Key Features | Best For |
| Pulse | $2,299.00 | 200km | 80-90 lbs | Dual battery (48V20Ah+48V25Ah), fat tires | Long rides, deliveries (Canada only) |
| Tempo | $1,699.00 | 60km | 50 lbs | Low step frame, easy mount | City commuting, scenic rides |
| Mini | $1,499.00 | 40km | 35 lbs | Foldable, carbon belt drive | Commuters, small-space living |
Addressing Safety Concerns
Recent incidents of e-bike battery fires in Canada have heightened public and regulatory scrutiny, prompting Movin’ Ebikes to prioritize safety. All its models, including the Pulse, are equipped with UL2271-certified batteries, which meet rigorous safety standards to prevent overheating and fire risks. This certification, emphasized in a June 2025 press release, ensures that Movin’ Ebikes’ products are safe for urban use, addressing concerns raised in cities like Toronto. Parwaiz Nijrabi, the company’s founder, has publicly supported stricter safety regulations, stating in a recent interview, “Certified batteries protect riders and communities, ensuring trust in our products.”
Dealer Opportunities for Growth
To support its expanding sales network, Movin’ Ebikes is actively recruiting dealers across North America. The company’s dealer program, accessible via the dealer locator page, offers businesses the opportunity to distribute high-quality e-bikes backed by a two-year comprehensive warranty and robust customer support. With e-bike sales surging due to urban demand for cost-effective and eco-friendly transportation, Movin’ Ebikes is positioning itself as a trusted partner for retailers. In Canada, where the average annual cost of car ownership exceeds $10,000, e-bikes like the Pulse, Tempo, and Mini provide significant savings, making the dealer program an attractive proposition.
The Role of E-Bikes in Urban Mobility
Movin’ Ebikes’ expansion comes at a time when cities are increasingly embracing e-bikes as a solution to urban challenges. E-bikes reduce traffic congestion, lower carbon emissions, and offer an affordable alternative to car ownership. In New York, where navigating busy streets can be daunting, models like the Tempo and Mini provide flexibility and ease of use. The Pulse, while currently limited to Canada, exemplifies the potential of e-bikes to transform long-distance urban travel. Customer reviews, available on reviews page, highlight the durability and comfort of these models, with riders like Helo Hile noting the Pulse’s sturdiness after a year of daily use.
The Manhattan store’s strategic location near transit hubs enhances its appeal, allowing customers to integrate e-bikes into their daily routines. Movin’ Ebikes also offers free shipping and financing options, making ownership more accessible. As cities invest in bike-friendly infrastructure, such as dedicated lanes and secure parking, the demand for reliable e-bikes is expected to grow, positioning Movin’ Ebikes for continued success.
Movin’ Ebikes’ expansion into New York and the launch of the Pulse in Canada signal its ambition to shape the future of urban mobility. By combining innovative design, safety-focused engineering, and a commitment to sustainability, the company is addressing the needs of modern city dwellers. Founder Parwaiz Nijrabi emphasized this vision, stating, “Our goal is to provide practical, eco-friendly solutions that make urban travel easier and more sustainable.” As Movin’ Ebikes continues to grow its sales network and refine its offerings, it is well-positioned to lead the e-bike market in North America, contributing to cleaner and more efficient urban transportation.
