LED displays are usually the first thing customers see when passing by or entering retail stores, whether consciously or unconsciously. The displays should catch consumers’ attention and highlight your company’s best features, including any sales, specialty items and brand guarantees.
Knowing what features to look for in an LED display and the best companies to purchase them from will help your business choose the right setup for your storefront.
8 Most Important Features for Retail LED Displays
Beyond deciding you want a display, you must decide what features matter most. Below are the top eight specifications to consider.
1. Pixel Pitch
Pixel pitch is the space between two pixels and affects the sharpness of an image. If a display has a lower pixel pitch, there will be less space between each pixel, and the display appears clearer close-up. If the display is far away, then this might not matter.
Depending on how close your customers may stand to the display, consider its pixel pitch for an optimized experience. Your provider can help you determine the optimal pixel pitch for your needs.
2. Refresh Rate
The refresh rate is how often the screen updates the image. This refers to the smoothness of the picture throughout its display, rather than when it changes images. If the rate is higher, the video will be less choppy and flicker less. A glitchy sign might distract customers from your products.
3. Resolution
The resolution is determined by the number of pixels visible on a screen. A 4K resolution is the most common, but 8K resolutions are gaining increasing popularity. For a retail store, a 4K resolution should be sufficient to capture customers’ attention.
4. Bit Depth
Bit depth affects the colors on a display. If the screen has more bit depth, then the colors are more intense. This is worth considering, especially in retail, because people care about the colors of their clothes, so advertising them on a bright screen might increase sales.
5. Hardware
While lower prices might catch your eye, LED displays need to be chosen based on quality. LED displays may be costly investments, but cheaper products might not be as durable or long-lasting. Focus on the display’s hardware more than the cost — a stronger system can mean a more reliable product.
6. Space and Weight
Consider the space and weight of the display. If it is against a wall, ensure the plugs are not located in a hard-to-reach area. If you plan to hang the screen, the weight must be low enough to hang comfortably without too much additional maintenance.
7. Regulations
Because LED displays are bright and may be distracting, there are certain regulations stores must follow when showcasing them. Check any local rules to ensure your screens comply.
8. Location
Where you set up the display can determine many things, including size, pixel pitch, brightness and durability. Also, think about whether the display will be outdoors or indoors. Weatherproofing could be a factor.
The 5 Top LED Display Companies for Retailers
Now that you know what to look for in a specific LED display, below are the top companies to consider for your purchase. These businesses were selected based on thorough research of their features and offerings, focusing on the key features mentioned above.
1. Refresh LED
Refresh LED provides some of the best value LED display options for retail spaces. Its signs help highlight new launches, play branded animations, run promotions, and display menus and product specifications with clear visuals. Refresh LED screens are bright and require minimal maintenance. They are easy to set up, update remotely and last for 10-15 years. The Refresh LED team also provides planning and training.
| Key Features |
| Clear visuals and branded animations |
| Offers remote updates |
| Lasts for 10-15 years |
2. SNA Displays
SNA Displays promise a dynamic experience. The videos are high-end and the content management technology is cutting-edge. It promises a significant ROI with its custom displays. SNA Displays boasts a high rate of returning customers due to the impact of its screens.
| Key Features |
| High-end videos |
| Cutting-edge technology |
| Significant ROI |
3. PixelFLEX
PixelFLEX also creates custom LED displays for retail businesses. Its customer service is available every step of the way, from choosing the display to setting it up and performing maintenance. Each PixelFLEX product goes through a rigorous quality control process to ensure maximum quality.
| Key Features |
| U.S.-based |
| Customer service during every step |
| Rigorous quality control process |
4. Daktronics
Founded in 1968 in the United States, Daktronics provides innovative, customizable solutions for each LED display. It offers expert service from trained technicians worldwide. It manufactures signs for every space and location. Daktronics promises long-term integrity and reliability thanks to its testing facility, which assesses quality, brightness and durability.
| Key Features |
| Service from trained technicians |
| Long-term integrity and reliability |
| Testing facility |
5. Vanguard LED Displays
Vanguard is TAA-approved and promises integrity, responsiveness and good service to its customers. Each product has a five-year warranty. Its displays are reliable with high definition clarity and tailored to every store’s needs. It updates its manufacturing process regularly to incorporate the latest innovations in the field.
| Key Features |
| TAA-approved |
| 5-year warranty |
| Incorporate the latest technology advancements |
Choosing the Best LED Display
Because the display is the first impression your store gives to a customer, finding the ideal features and choosing the best provider are crucial to ensuring successful marketing for your business. Consider the most important factors and best companies in your search to make your store stand out.
