Cineplex Media, Canada’s leading provider of cinema and shopping mall advertising solutions, has announced the appointment of Kristie Painting as Executive Vice President and Managing Director.
In this role, Painting will drive growth across Cineplex Media’s network of immersive cinema, entertainment, and COMMB-accredited shopping mall media platforms, said the company in a news release.
“A respected industry leader, Painting brings extensive media and advertising expertise to Cineplex Media. Most recently serving as Country Manager for Pinterest Canada, she previously held the position of CEO of Wavemaker Canada and Vice President of Digital Sales and Revenue Management at Bell Media. Her background also includes senior leadership roles at Olive Media and Checkout 51,” said the company.
“The future of media lies in capturing authentic audience attention, and no one delivers this better than Cineplex,” said Painting. “In an era of fragmented media consumption, Cineplex offers advertisers something extraordinary – genuinely engaged audiences in premium entertainment environments. I’m energized by the opportunity to build on this foundation, leveraging our iconic cinema network and expanding digital and out-of-home capabilities to create even more powerful connections between brands and consumers.”
In early October, the company, Canada’s leading entertainment and media company, reported box office revenues of $35.2 million for September, exceeding September 2023 levels by three per cent.
The company said it outperformed the North American box office relative to 2019 by nearly four per cent despite a tough comparison, as September 2019 was the second highest September ever with the record-breaking title IT Chapter Two.
The brand has 169 movie theatres and location-based entertainment venues.
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