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Petro-Canada Launches Innovative Snack Campaign with Chef Laurent Dagenais

Laurent Dagenais, image supplied

Petro-Canada has partnered with renowned Quebec chef Laurent Dagenais to introduce “SnackUps,” an innovative campaign that combines culinary creativity with customer rewards.

In a move designed to enhance the value proposition for its Petro-Points loyalty program members, Petro-Canada is offering a 50% boost in points earned on snack purchases for a limited time. This promotion coincides with the unveiling of unique snack “mashup” recipes created by Chef Dagenais, featuring popular brands available at Petro-Canada locations.

Chef Dagenais, a Montreal-based cookbook author and social media personality, has crafted three distinctive recipes that transform everyday snacks into gourmet treats. Among his creations are “BBQ DORITOS®-Crusted Chicken Wings,” “CHEETOS® and TOSTITOS® Nachos,” and “OREO® Ritz S’mores Bites.” These inventive dishes are aimed at people in Canada, particularly during road trips and long weekend gatherings.

Laurent Dagenais, image supplied
Photo: Petro Canada/Suncor

Amanda Mitchell, Director of Loyalty for Suncor, expressed enthusiasm about the collaboration: “We’re thrilled to bring in one of the country’s top culinary talents to help show Canadians how they can combine our program and products with their own creativity, taking their snack game to the next level while earning more rewards.”

The SnackUps campaign is part of Petro-Canada’s ongoing efforts to enhance its loyalty program, which has been providing value to Canadian drivers for nearly three decades. The company continues to expand its offerings through partnerships with major financial and retail entities such as RBC® and Triangle Rewards®.

To promote the new initiative and boost Petro-Points membership, Petro-Canada has been hosting activations at prominent summer events across the country. Notable appearances include the Canadian National Exhibition in Toronto and the Pacific National Exhibition (PNE) Fair in Vancouver, both running until September 2. Visitors to these events can sign up for Petro-Points membership and participate in promotional activities for a chance to win prizes.

The Petro-Points program, established in 1995, allows members to earn points on fuel purchases, car washes, and in-store items. With every litre of fuel pumped or dollar spent, members earn 10 points, with 1,000 points equating to $1 in savings. New members receive a welcome bonus of 2,500 points, providing an immediate incentive to join the program.

Petro-Canada has also strengthened its rewards ecosystem through strategic partnerships. Members of Triangle Rewards® can earn additional Petro-Points and convert them into CT Money® for use at various Canadian Tire Corporation stores. Additionally, a longstanding partnership with RBC® offers instant fuel savings to customers who link their eligible debit or credit cards to their Petro-Points account.

Canada’s Food Chain Braces for Labour Shake-Up as Ottawa Restricts Foreign Worker Program [Op-Ed]

In response to mounting immigration challenges and high youth unemployment rates, Ottawa has finally decided to tighten its Temporary Foreign Worker Program (TFWP). Starting September 26, the federal government will suspend the processing of Labour Market Impact Assessments for the Low-Wage stream of the TFWP in specific census metropolitan areas. This suspension will apply to cities where the unemployment rate is 6% or higher, though the exact locations have yet to be disclosed. While exceptions will be made for sectors critical to food security—such as primary agriculture, food processing, and fish processing—the food service industry will not be spared from these changes.

The TFWP, established in 1973 under Pierre Trudeau’s Liberal government, was originally designed to address labour shortages by allowing employers to hire foreign nationals when qualified Canadians or permanent residents were unavailable. Over time, the program expanded to include a “low-skilled workers” category, introduced in 2002 under Jean Chrétien’s Liberal government. This category has since become the backbone of the temporary foreign workforce in Canada. However, many sectors have become overly dependent on this program to fill low-wage positions, leading to systemic issues that should have been addressed long ago.

The decision to reform the TFWP is long overdue. Businesses will now be encouraged to invest in productivity improvements, but it is crucial to monitor how these changes will impact the entire food supply chain, including the food service sector. The road ahead will not be without challenges.

Restaurants Canada, a key industry group, has already expressed concern. The organization notes that while only 3% of food service employees are hired through the TFWP, the program is essential for restaurant operators who struggle to find Canadian workers for specific roles. The new limitations, which cap the use of temporary foreign workers at 10% across all industries and shorten the maximum employment duration from two years to one year, could significantly disrupt the food service sector.

Despite these concerns, Ottawa’s decision is ultimately the right one—albeit belated. It is noteworthy that this move comes from a government that has previously been criticized for its open-door immigration policies. Not long ago, any attempt to tighten immigration was often labeled as xenophobic and un-Canadian. Yet, Canada’s current approach to immigration has not yielded the economic benefits many had hoped for. While our population continues to grow, GDP per capita remains stagnant, leading to what some economists are calling a “Per Capita Recession.” This disconnect highlights the need for a more strategic approach to immigration, one that balances the influx of new citizens with the capacity to provide adequate housing and a robust labour market.

The inconsistency and political rhetoric surrounding these issues are frustrating. The same government that once expanded immigration without sufficient planning is now scaling back the TFWP. Meanwhile, figures like Mike Moffatt from the Smart Prosperity Institute—a think tank heavily funded by Ottawa—have oscillated between advocating for more immigration and now supporting restrictions. Such flip-flopping only adds to the uncertainty faced by both businesses and workers.

Temporary foreign workers are human beings, and the companies that hire them need predictability and stability—something that has been lacking in recent years. While relying on cheap labour may keep costs low, it also fosters economic complacency and inefficiency. Ottawa’s recent changes to the TFWP address a problem of their own making, and for that, they deserve some credit. But the broader challenge remains: ensuring that Canada’s immigration and labour policies work in tandem to support sustainable economic growth. The food supply chain, for now, appears to have been spared the worst, but the full impact of these changes will only become clear with time.

BeaverTails expands Alberta footprint with new store openings

BeaverTails Edmonton: BeaverTails Instagram Page

BeaverTails, known across Canada for its artisanal pastries, is opening three new locations in Alberta.

The brand’s new stores are:

  • Edmonton: 10534 82nd Avenue, Edmonton AB T6E 2A4
  • Calgary: 738A 17 Ave SW, Alberta AB T2S 0B7
  • West Edmonton Mall: No 1181, West Edmonton Mall, 8882-170th Street, Edmonton AB T5T
    4M2 (Level 1, near the Ice Palace)
Michelle Aboud

“We selected these particular spots as new locations in Alberta because they are vibrant areas with
excellent foot traffic, where people enjoy spending leisurely time and now, Albertans don’t have to head all
the way to the mountains in Banff to enjoy their favourite treats. ” said Michelle Aboud, VP Marketing at
BeaverTails
. “West Edmonton Mall, in particular, offers a unique, accessible experience, and BeaverTails is excited to help both tourists and locals create sweet core memories there.”


“By opening in Edmonton and Calgary, we aim to bring our beloved treats closer to more Canadians, and the early results have been very positive. Edmonton has been fully operational for a few months now, and fan reaction has been spectacular.

BeaverTails location in Grand Bend, ON. Photo: Tourism Sarnia-Lambton
Photo: BeaverTails

“These will be our first shops in Calgary and Edmonton, where customers can expect the fun, energetic
and all Canadian experience they’ve come to love with BeaverTails. We aim to make good
moments great.”


The company said it is exploring several new markets across Canada and recently launched new menu items.


BeaverTails began in 1978 and today there are 195 active establishments in Canada and The United States, as well as international distribution licenses in countries such as France and Qatar.

Online Calgary clothing company ‘Local Laundry’ on a mission to grow by acquisition [Interview]

Photo courtesy of Local Laundry website

Calgary-based Local Laundry, an online custom clothing retailer, is in growth mode these days.

Recently, it purchased two brands CDN, in Kelowna, and WEST, in Calgary, and it’s working on more deals in the future.

Connor Curran

Connor Curran, CEO, who also calls himself Chief Laundry Folder, said “we are moving and grooving.”

“The last couple of years we really have been kind of figuring out things. A lot of the clothing companies, particularly the smaller ones, really did well during the pandemic because everyone had lots of money and us included, we did great and we thought we were going to take over the world. We invested in ourselves and built the team,” said Curran.

“We thought it would continue to grow and grow and grow. And then in 2022 and 2023 not the best years and we saw a lot of clothing companies kind of struggle, ourselves included and that’s where we had to make some changes and figure things out.

“One of the areas we decided to focus on was our most profitable sector which is actually creating custom clothing. So we started working with corporate teams – banks, energy companies – essentially big businesses with lots of money but didn’t have a great brand that wanted to leverage our brand for employee engagement, consumer engagement, that kind of thing. That really kind of kept us afloat in the last couple of years.

“Now we’re on a mission. We’re really inspired by Bernard Arnault from LVMH and how he took brands with great values, great communities, but just underperformed financially, and he brought them all together under one umbrella to create the luxury behemoth that LVMH is. I think there’s a great opportunity to do that with local clothing companies whose owners are burned out but they put blood, sweat and tears into building these brands and building these communities, with a great social following, great email list, great retail partners, but they just don’t want to do it anymore.”

Photo courtesy of Local Laundry

Curran said the vision is to acquire these local clothing companies with little to no cash down all through financing and build a group of local clothing companies.

“Together we can share resources, we can share assets, we can share knowledge, team members and the brands can continue to grow autonomously. We can help each other learn and help each other grow. So that’s why we’re on this acquisition path,” he said.

“We’ve acquired two companies already and we have about three or four in the pipeline.”

Photo courtesy of CDN website

Curran said Local Laundry is looking for local online clothing companies across the country and eventually into the United States. 

“We want to focus on online and we also want to focus on custom.”

Local Laundry started in Calgary in 2015.

London Drugs Employee Sentenced for $2 Million Theft

Image: London Drugs

Richmond BC-based retail pharmacy chain London Drugs has been at the centre of a significant internal theft case that was recently in criminal court. A former employee of the company, 34-year-old Carlos Santos, has been sentenced to two years in prison for orchestrating a theft scheme that resulted in the loss of approximately $2 million worth of merchandise over a five-year period. 

According to court documents, Santos, who worked at London Drugs’ Richmond distribution centre, primarily targeted high-value electronics such as laptops. The thefts began just four months after his employment started in February 2017 and continued undetected until January 2022. During this time, Santos managed to steal an estimated 245 items, including 52 that were taken while he was under company surveillance.

The method employed by Santos was described by Judge Nancy Phillips as “unsophisticated” yet remarkably effective. The court heard that Santos would simply remove laptops from their packaging, conceal them under his shirt, and transfer them to his backpack in the staff locker room before leaving at the end of his shift. He would then list the stolen items for sale on various social media platforms, generating between $750,000 and $1 million in illicit profits.

London Drugs Richmond distribution centre. Photo: Google Maps

In her sentencing decision, Judge Phillips noted the severity of the crime, stating, “The difference here is that the quantum or the economic loss to London Drugs is much greater.” The judge emphasized the “staggering” and “clearly deliberate” nature of the scheme, which continued even as the company began to investigate the losses.

Interestingly, Santos, who had no prior criminal record, confessed to police that his actions were partly motivated by dissatisfaction with his employer. He cited unhappiness with the company’s wages and work pace as factors that led him to initiate what he described as “a bit of an act of vengeance against his employer.”

The impact on London Drugs was significant in terms of financial loss and investigative resources. A company investigations manager provided a victim impact statement detailing the hundreds of hours spent unraveling the extent of the thefts.

As part of his sentence, Santos has been ordered to pay $750,000 in restitution to London Drugs and to submit a DNA sample to the court.

The case has shed light on the vulnerabilities within retail distribution centres and the potential for substantial losses due to employee theft.

Founded by Sam Bass in 1945 as a small drugstore at 800 Main Street in Vancouver, the company was named after the English city of London. Over the decades, London Drugs has evolved from a single pharmacy into a diverse retail chain offering a wide range of products beyond traditional pharmacy items.

The company’s growth accelerated after its acquisition by the H.Y. Louie Group in 1976, under the direction of President Tong Louie. This marked the beginning of London Drugs’ expansion beyond British Columbia into other Western Canadian provinces. The company introduced innovative services such as one-hour photo finishing in 1981 and a computer department in 1983, setting it apart from traditional drugstores.

Today, London Drugs operates 79 stores across Western Canada, with a significant presence in British Columbia, Alberta, Saskatchewan, and Manitoba. The retailer recently announced that it would be opening its second store in Winnipeg at the CF Polo Park shopping centre. 

London Drugs serves more than 45 million customers each year, offering a diverse product range including cosmetics, small appliances, electronics, cameras, toys, and food, in addition to its core pharmacy services.

Traction Expands Footprint with New Mississauga Location

Photo: Traction

Traction, Canada’s premier retailer of truck and trailer parts, has unveiled its newest store in Mississauga, Ontario, marking a significant expansion of its presence in the Greater Toronto Area (GTA). The new Traction Meadowvale location opened its doors on August 26, 2024.

Situated at 1925 Meadowvale Boulevard, the new store complements Traction’s existing Mississauga location, currently the largest in the company’s nationwide network. The company says that the expansion is poised to dramatically improve service capabilities for customers throughout the GTA, offering increased accessibility and a broader range of products.

The Meadowvale store’s strategic placement alongside the recently launched TW distribution center is a key factor in its enhanced service offerings. The 150,000-square-foot TW distribution facility, operational since July 15, houses an impressive inventory valued at over $13 million. The substantial stock, combined with cutting-edge technologies and advanced automation systems, positions the new Traction store to deliver unparalleled customer service, faster delivery times, and improved product availability.

In a notable departure from its traditional operations, the Meadowvale location stands out as Traction’s first Canadian store to incorporate electric delivery vehicles into its fleet. 

The expansion comes at a time of significant growth for Traction, which has steadily built its reputation since opening its first store in Montreal in 1963. Today, the company boasts a coast-to-coast network of over 100 stores, solidifying its position as the leading provider of truck and trailer parts in the Canadian aftermarket.

Traction’s customer base spans a diverse range of industries, including transportation, construction, government agencies, passenger transit, waste management, courier services, forestry, mining, and oil. The broad appeal has been instrumental in the company’s sustained success and expansion.

As part of the United Auto Parts (UAP) family, which was founded in 1926 and is now affiliated with the multinational Genuine Parts Company (GPC), Traction benefits from over five decades of industry experience and the backing of a robust global organization. This heritage and support have been crucial in developing Traction’s unmatched expertise in the sector.

The company’s commitment to comprehensive service is evident in its vast product range, which includes over 500,000 parts for trucks and trailers sourced from more than 1,000 of the industry’s most respected suppliers. Supported by three distribution centres with a combined area of 275,000 square feet, Traction says that it aims to ensure that customers across Canada have ready access to the parts they need.

Costco sets sights on 2nd Regina location, clearing major hurdle

Photo: Costco

Costco is poised to expand its presence in Regina, Saskatchewan, as plans for a second location in the city clear a significant regulatory hurdle.

The City of Regina’s planning department has given the green light to a development application for a new Costco store, marking a crucial step forward in the retailer’s expansion strategy. The approval, granted last week, comes after a thorough review process that began in late July of this year.

The proposed location for the new Costco warehouse is strategically positioned in Regina’s west end, adjacent to the Westerra neighbourhood at 8701 Dewdney Avenue. The site falls within the city’s existing zoning regulations, eliminating the need for additional approval from the Regina City Council.

Spanning about 160,000 square feet, the warehouse will offer ample space for Costco’s bulk merchandise and diverse product range. In addition to the main store, the development plans include an on-site gas station, catering to the needs of motorists in the area with discounted gas.

Costco has incorporated extensive parking facilities into the project design. The plans outline provisions for 1,284 standard parking stalls, complemented by 16 accessible parking spaces, ensuring adequate accommodation for shoppers during peak hours.

Public engagement played a crucial role in the approval process, with the City of Regina actively soliciting feedback from residents. The response was overwhelmingly positive, with 566 individuals—representing 91 percent of the total 620 comments received—expressing support for the new Costco location. 

The proposal was met with a handful of critics. Nineteen respondents voiced opposition to the project, citing concerns about potential traffic impacts, questioning the appropriateness of the location, and expressing a preference for smaller-scale retail developments. Additionally, 35 individuals indicated conditional support, suggesting modifications to certain aspects of the plan, such as fuel station offerings and measures to mitigate traffic congestion.

While the approval from the planning department marks a significant milestone for the project, Costco has yet to announce a specific timeline for construction and opening of the new warehouse. 

Regina’s other Costco store at 2110 Anaquod Road opened in 2018. The store replaced a smaller location that opened in 1993.

Porsche Opens 5 Pop-Up Locations in Canada, Showcasing Electric Vehicles

Photo: Porsche Canada

Porsche Cars Canada, Ltd. (PCL), the Canadian arm of the renowned German luxury sports car manufacturer, is making its way further into the Canadian retail landscape with an innovative approach to showcasing its electric vehicle lineup.

To herald the arrival of new electrified models such as the Macan Electric and the 2025 Taycan, Porsche has unveiled five Porsche NOW locations across metropolitan areas in Montreal, Ottawa, and Vancouver. The brand pop-ups represent a first-of-their-kind initiative in Canada, with a distinct focus on electric mobility.

The Porsche NOW concept embodies what the company describes as being a modern luxury retail experience, offering visitors an intimate and temporary sales environment. The pop-up locations provide a unique platform for consumers to engage with the Porsche brand, explore vehicles, and interact with product experts in an experiential setting. Each pop-up features a configuration lounge and a Porsche Lifestyle corner, alongside one or two electrified Porsche vehicles on display.

Photo: Porsche Canada
Photo: Porsche Canada

Sustainability is at the forefront of the Porsche NOW design philosophy. The pop-ups incorporate recyclable cardboard cylinders in various elements, including walls, seating, and display fixtures. The distinctive colour palette, inspired by the Provence shade introduced with the new electric Macan, creates a stylish and inviting ambiance that reflects Porsche’s commitment to both luxury and environmental consciousness.

Each Porsche NOW location is operated independently by a Porsche Centre, with encouragement to implement sustainable concepts in their design and construction. For instance, the Langley location utilizes solar panels to power its temporary structure, while the Richmond pop-up features flooring made from recycled footwear, offering visitors a tangible connection to sustainability efforts.

Photo: Porsche Canada
Photo: Porsche Canada

To enhance the visitor experience, Porsche NOW locations will host a variety of curated lifestyle events. These range from in-person yoga classes to live painting sessions, providing an engaging and diverse array of activities that align with the brand’s luxury lifestyle positioning.

The five Porsche NOW locations in Canada are strategically situated in high-traffic areas:

  1. Porsche NOW Rive-Nord at Premium Outlets Montréal in Mirabel, Quebec
  2. Porsche NOW Rive-Sud at Quartier DIX30 in Brossard, Quebec
  3. Porsche NOW Ottawa at Lansdowne Park in Ottawa, Ontario
  4. Porsche NOW Langley at Morgan Crossing in Surrey, British Columbia
  5. Porsche NOW Richmond at CF Richmond Centre in Richmond, British Columbia

The temporary retail spaces are set to operate until the end of the year, providing Canadian consumers with an extended opportunity to experience Porsche’s vision for electric mobility.

Holt Renfrew Unveils Exclusive HOMME PLISSÉ ISSEY MIYAKE Installation in Vancouver

HOMME PLISSÉ ISSEY MIYAKE HOLT RENFREW VANCOUVER. Photo: Holt Renfrew

 

Holt Renfrew has unveiled a groundbreaking installation and collection by HOMME PLISSÉ ISSEY MIYAKE in collaboration with renowned designer and artist Ronan Bouroullec at Holt’s Vancouver location.

The North American exclusive showcases a unique creative partnership between the innovative fashion brand and Bouroullec, pushing the boundaries of artistic expression in retail spaces. The installation, which opened last week, offers shoppers and art enthusiasts a glimpse into the intersection of fashion and contemporary art.

At the heart of this collaboration is a collection titled “Drawing,” which ingeniously integrates HOMME PLISSÉ ISSEY MIYAKE’s signature pleated fabric with Bouroullec’s distinctive artistic vision. The design concept explores the fascinating relationship between two-dimensional artwork and three-dimensional garments, translating the negative space in Bouroullec’s original drawings into wearable forms.

HOMME PLISSÉ ISSEY MIYAKE HOLT RENFREW VANCOUVER. Photo: Holt Renfrew

The collection’s standout feature is its innovative use of pleating techniques to enhance the vivid colours and delicate brushwork of Bouroullec’s original paintings. This approach not only showcases the brand’s technical prowess but also creates a unique visual experience where fashion truly becomes a canvas for art.

Visitors to Holt Renfrew Vancouver’s men’s floor will have the opportunity to experience the extraordinary installation until September 13.

HOMME PLISSÉ ISSEY MIYAKE, launched in 2013, is renowned for its contemporary menswear that builds upon Issey Miyake’s revolutionary pleating technique. The brand’s commitment to innovation is evident in its three core principles: pleats, product, and present. Each garment is crafted using wrinkle-proof, quick-drying textiles with uniform pleats that don’t cling to the skin, offering both style and practicality.