Moose Knuckles, the Canadian luxury outerwear brand, has announced a strategic partnership with Bosideng, the leading Chinese down apparel company.
“With the financial backing and strategic support provided by Bosideng and the majority investor group led by international private equity firm Cathay Capital, Moose Knuckles is poised to accelerate its development as a major global outerwear brand, merging Canadian heritage and functionality with its youthful, culturally relevant fashion direction,” said the retailer in a news release.
“Headquartered in Montreal, Moose Knuckles is renowned for delivering unique consumer experiences in the outerwear market, blending exceptional Canadian craftsmanship, the highest quality materials, and ultimate function, with a youthful fashion direction. Currently, the brand is expanding its retail presence across 30 countries, with 36 stores in North America, Europe, and China, and distribution through prestigious retailers such as Harrods, Selfridges, Saks Fifth Avenue, and Holt Renfrew.”
Recognizing the brand’s distinct positioning and growth potential, Bosideng and the Cathay Capital-led investor group are committed to providing the financial resources and strategic support necessary to drive the brand’s continued expansion, said the news release. Bosideng will serve as a key investor alongside Cathay Capital, which remains the majority shareholder. This new phase also marks the exit of co-founders Ayal Twik and Noah Stern as shareholders, who launched the retailer in 2009 and successfully led the company’s first chapter of growth.
Victor Luis, Executive Chairman of Moose Knuckles: “Our products are the culmination of our unwavering dedication to combining exceptional materials, meticulous construction, and a tailored fit that marries style with functional performance. We are embarking on a thrilling new chapter for Moose Knuckles, where we will continue to expand our collections and categories to meet the ever-evolving expectations of our consumers across the globe, ensuring they feel both comfortable and stylish in every season. Our collaboration with Bosideng will be a catalyst for our growth in Asia and will strengthen the multi-cultural, disruptive, and creative spirit that defines our brand and resonates with our global audience.”
Gao Dekang, Founder of the Bosideng brand, Chairman of the Board of Directors and President of the Group: “Bosideng will provide substantial strategic and financial support to Moose Knuckles. This is a strategic cooperation with complementary advantages that will inject new momentum into the mid-to-long-term development of both Moose Knuckles and Bosideng.”
Mark Woods, Partner and Head of North America at Cathay Capital: “Cathay Capital has been a committed partner to Moose Knuckles since our initial investment in 2019, and we are thrilled to welcome Bosideng to this exciting journey. This strategic partnership is a testament to the power of our global platform and our ability to make highly impactful connections across borders for our portfolio companies. We look forward to leveraging Bosideng’s deeply relevant experience and resources, combined with Cathay’s continued backing, to support Moose Knuckles as it continues to expand globally and solidify its position as a leader in luxury outerwear.”
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