Genumark, a Canadian B Corp known for being a top distributor of branded merchandise, is making strategic use of Constant Contact’s platform to navigate the upcoming holiday season. Genumark’s targeted approach is designed to resonate with clients looking to make an impact through their holiday gifting choices.
For Genumark, the holiday season is about providing high-quality gifts and aligning these products with the values of its customers. “Our primary focus is to help our customers make cost-effective choices for their holiday gifting needs while creating meaningful connections with their clients, partners, and employees,” says Jasmin Bollman, Marketing Manager at Genumark.
The company’s holiday line-up of eco-friendly, long-lasting gifts embody Genumark’s commitment to sustainability. By emphasizing products made from recycled materials, Genumark is appealing to clients who prioritize environmental impact, offering gift options that reflect shared values and deliver lasting value.
Constant Contact Powers Genumark’s Personalized Client Engagement
Constant Contact has become a critical component of Genumark’s holiday marketing strategy, with the platform enabling personalized and effective client engagement. A standout tool for Genumark is the drag-and-drop email builder, which allows the team to design branded, visually appealing content efficiently—a necessity during the bustling holiday season. This flexibility ensures that Genumark’s communications are consistently engaging, clear, and aligned with its brand identity.
Another valuable feature within Constant Contact is list segmentation, allowing Genumark to create tailored communications for different client groups. “By segmenting our email lists, we can send customized newsletters from specific account managers to clients they work closely with,” explains Marc Newberry, Genumark’s Creative Director. This approach has led to higher engagement, boosting open rates and fostering stronger connections with clients, which is crucial as holiday demand rises.
As part of its holiday marketing strategy, Genumark has launched Merch Makers Monthly, a newsletter keeping clients informed on industry trends and events in major Canadian cities. This ongoing communication, built via Constant Contact, highlights seasonal offerings and ensures clients stay up to date with developments that might be relevant to their business needs.
Genumark has also rolled out interactive flip books, including a holiday gift guide, that offer clients a dynamic way to explore curated gift options. With clickable links and engaging visuals, the digital guide provides a seamless browsing experience, making it easier for clients to select holiday gifts aligned with their preferences. “The flip books allow us to create a holiday gift guide that is visually appealing and interactive, helping our clients explore thoughtfully selected items in a convenient format,” Bollman says.
Small Business Now Report: Insights into Holiday Trends and Economic Challenges
Constant Contact’s Small Business Now Report sheds light on the economic landscape facing Canadian small businesses as they prepare for the holiday season. With 90% of SMBs impacted by several years of inflation and over half of Canadian consumers cutting back on spending due to lingering economic pressures, many businesses have been playing catch-up this year. However, the report indicates a hopeful trend: 77% of Canadian holiday shoppers intend to support a new small business this season, and 89% will likely return to those businesses in the future after buying during the holidays. This shows a strong level of sustained support for local brands.
For Genumark, these findings help to inform their approach to the season, aiming to appeal to customers who want their holiday purchases to reflect positive values. By leveraging Constant Contact’s tools, Genumark is equipped to stay connected with clients during the holiday season, and into the new year.
Incorporating Supplier Feedback for Continuous Improvement
To meet evolving customer expectations, Genumark uses Constant Contact not only to engage clients but also to collect valuable supplier feedback. Through targeted surveys, Genumark gathers insights from its suppliers to improve events and refine its product offerings. This feedback loop enables Genumark to stay responsive to industry trends, enhancing its ability to deliver high-quality service that aligns with the needs of both clients and suppliers.
Driving Holiday Success with a Customer-Centric Approach
Thanks to Constant Contact’s suite of digital marketing tools, Genumark is well-prepared to meet the demands of the holiday season while staying true to its core values of sustainability and client-centric service. With tailored email marketing campaigns and innovative content formats, Genumark has crafted a holiday strategy that aligns with client values and economic realities. This approach positions Genumark for a successful holiday season and sets the foundation for continued growth and engagement into 2025.
For more information on Constant Contact, and the opportunity to sign up for a free trial, visit constantcontact.ca.
