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Walmart, Tori Wesszer release holiday Fraiche collection

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Walmart Canada is bringing back its limited-edition holiday home and decor collection in collaboration with lifestyle influencer and cookbook author Tori Wesszer.

The Fraiche x Walmart Canada line launched on Wednesday, Oct. 22, both in select Walmart Canada stores and online at Walmart.ca. The seasonal collection features new holiday-themed pieces as well as returning favourites, with prices starting at $3.98.

Krista Thomas
Krista Thomas

“We’re ecstatic to bring back this beloved collection with Tori Wesszer, now with new additions for the home,” said Krista Thomas, vice-president of home and hardlines at Walmart Canada. “With her signature eye for detail, the curated line keeps holiday style both inspiring and affordable for Canadians.”

The second holiday release builds on the success of last year’s debut collection and Wesszer’s more recent spring offering. According to Walmart Canada, the new collection blends Parisian-inspired elegance with classic holiday designs, offering home décor and entertaining essentials such as glass trees, bells, bows, food-themed ornaments, dinnerware, mini houses and wreaths.

Fraiche x Walmart Canada (CNW Group/Walmart Canada)

For the first time, the collection also includes a 7.5-foot LED tree.

“Having the opportunity to bring back this collection, in a new light, gives me another chance to share my love for the holidays,” said Wesszer. “This collection captures the essence of festive cheer, with a classic Parisian flare. I’m beyond thrilled to be able to work with Walmart Canada again and collaborate on a collection that showcases my style for the holidays.”

The exclusive line aims to make holiday decorating accessible, offering what the company describes as “chic, versatile and affordable” pieces.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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