Global financial technology firm Adyen has partnered with Groupe CH to process all payments at the Bell Centre, which began with the Montreal Canadiens’ home opener on Oct. 14.
As part of the agreement, Adyen will serve as the official payments partner for the venue, streamlining transactions during Canadiens games and other events.
“With the largest capacity in the NHL and one of the most passionate fans, the Bell Centre records tens of thousands of transactions each game, particularly during peak times,” Adyen said in a release.
To manage high-volume purchasing before puck drop and during intermissions, the partnership includes new payment terminals designed for enhanced speed, reliability and security. The agreement also introduces a new feature for box-level spectators, allowing them to pre-authorize payments at the start of the game and finalize them later.
“Game nights involve huge spikes in traffic in short windows, and every second counts,” said Elise Castagnier, vice-president of IT at Groupe CH. “Adyen’s platform ensures that every transaction will be processed quickly and flawlessly, even during peak periods.”
Luigi Carola, senior vice-president of corporate partnerships at Groupe CH, said the new system will contribute to the overall in-arena experience.
“What makes a night at the Bell Centre so special is the experience our fans have,” said Carola. “By collaborating with Adyen, we’re enhancing that experience, whether it’s purchasing a drink, a snack, or a promotional item. Seamless payments allow our fans to focus on what matters most: cheering on the team.”
Adyen Canada general manager Sander Meijers said the Bell Centre provides a prime opportunity to showcase the company’s technology.
“This partnership perfectly illustrates how payments can enrich the spectator experience,” said Meijers. “The Bell Centre is an exceptional showcase to demonstrate our technology, and we are proud to help deliver an experience that lives up to the Canadiens’ legacy.”
The companies described the collaboration as both a milestone in Adyen’s growth in Quebec and a benchmark for large-scale spectator events.
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