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Addition Elle

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Reitmans Permanently Shutting All 131 Addition Elle and Thyme Maternity Storefronts Amid Restructuring

Mario Toneguzzi -
After obtaining bankruptcy protection last month, the company will shut two of its retail banners while at the same time reducing its workforce by about 1,400 employees.
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Canadian Fashion Retailer ‘ADDITION ELLE’ Shifts Strategy with New In-Store Brands and Sizing

Mario Toneguzzi -
The retailer is adding new popular brands to address consumer demand, and is also growing its size offerings while encouraging body positivity.
News

Canadian Fashion Retailer ADDITION ELLE Launches New Store Concept Amid Major Strategy Shift [Photos]

Mario Toneguzzi -
The attractive and innovative new ‘community hub’ retail spaces will be rolled-out nationwide as the company announces a partnership with a world-renowned designer as its new Design Director.
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