Addy Graves

Consumers assume brand content is AI-generated: Cashew

Mario Toneguzzi -
Nearly nine in 10 consumers (87%) believe the ads, social posts, product images and other content they see from brands are at least partly created using AI.

Millennials adapting grocery habits through multi-store

Mario Toneguzzi -
Consumers are increasingly cooking at home, tracking discounts and using multiple shopping tools to manage household costs.

Return policies deterring nearly half of shoppers before checkout: Cashew Research

Mario Toneguzzi -
Return policies are affecting conversion rates and repeat purchasing behaviour before customers reach checkout.
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