Aleena Mazhar

Why Personalization is Crucial to the Customer Experience for Brands Targeting Canadians

Retail Insider - March 10, 2020

Consumers are exposed to between 4,000 – 10,000 ads in the span of a day, and as a brand, there is a need to stand out.

Why Forever 21’s Lack of Customer Experience in Canada Led to its Demise: Expert

Retail Insider - October 2, 2019

An industry expert explains how the US-based retailer failed to create deep connections and otherwise missed the mark in this country.

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