In the face of growing economic uncertainty and political tensions, a clear message is emerging from consumers: support homegrown products or go without
The So Canadian Picnic builds on the momentum of Sobeys’ So Canadian brand campaign launched earlier this year, marking the next chapter in the company’s storytelling.
American companies, with Canadian operations, employ hundreds of thousands of Canadians at stores,
warehouses, delivery companies and buy from thousands of Canadian suppliers.
As the Buy-Canadian movement continues to grow, it remains to be seen whether it will become a lasting trend or a temporary response to current geopolitical and economic challenges.
Data reveals a major surge in Canadian patriotism, with eight in 10 Canadians rethinking their purchase decisions and a majority willing to pay more, wait longer, or even change their go-to brands to support Canadian businesses.