Calgary Wild FC

Retail Insider “Marketing & Media Report”: Live Events Shift Attention to Dynamic OOH

Lee Rivett - August 6, 2026

Major cultural events are redirecting Canadian retail marketing toward physical spaces. The Q2 2026 report examines how motion-based DOOH, local sports activations, loyalty platforms and measurable sustainability practices are shaping competition for consumer attention across Canada.

CF Market Mall partners with Calgary Wild FC on in-mall soccer activation (Photos)

Mario Toneguzzi - June 8, 2026

The event, called “The Ultimate Tryout,” will run until June 27 inside the Calgary shopping centre and feature a series of soccer-themed activities, digital simulations and athlete appearances.

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