Canada's Toy Market

Spin Master Enters Critical Holiday Toy Season as Canadian Market Gains Momentum

Lee Rivett - August 11, 2026

Toronto-based Spin Master heads into the 2026 holiday toy season with stronger results, a major PAW Patrol movie launch and a growing Canadian toy market.

What Mattel’s Strategy Says About the Future of Canada’s Toy Market

Lee Rivett - August 6, 2026

Canada's toy market is evolving, and Mattel's latest strategy shows how Hot Wheels, building sets, collectibles and Barbie are shaping the industry's next chapter.

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