DAVIDsTEA CEO Sarah Segal shares insights on the brand’s rebirth, Canadian identity, product innovation, retail strategy, and community impact in a post-pandemic landscape.
Herschel Segal, founder of Le Château and DAVIDsTEA, has passed away. The Montreal entrepreneur leaves behind a legacy that reshaped Canadian fashion and tea retail.
Segal discusses her career and how she got to to where she is today, as well as a family history that includes founding a toy store in Montreal and big banners such as Le Chateau.
The massive initiatives will see DAVIDsTEA locations open in Couche-Tard and Circle K stores in Canada, as well an undetermined number of Second Cup locations in stores separately.