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Retailers urged to start holiday advertising earlier as shoppers begin buying in September

Mario Toneguzzi - October 30, 2026

Nearly half of Halloween shoppers began purchasing in September or earlier, while 81 per cent of Canadians plan to start holiday shopping before Black Friday, prompting calls for retailers to rethink advertising schedules.

Why Major Retailers Are Turning Employees Into Content Creators: Billo

Mario Toneguzzi - August 19, 2026

“Showing authentic and imperfect people on camera is a very good strategy for brands that want to create relationships with their audience and win their trust in the age of AI."

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